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Social Media Content Strategist (Premium Lifestyle Goods)

Kuala Lumpur Permanent MYR96,000 - MYR120,000 per year Work from Home or Hybrid View Job Description
The Social Media Content Strategist will focus on developing and executing effective strategies for creator and influencer management, ensuring long-term brand alignment. This role is ideal for individuals passionate about content creation and building impactful relationships in the FMCG/Lifestyle Goods industry.
  • Build a premium, design-led brand with strong global growth
  • Own and scale content engine with creative freedom to shape voice

About Our Client

The hiring company is a well-established, medium-sized organisation in the FMCG industry, known for its innovative products and commitment to delivering quality to its customers. With a strong presence in the market, the company continuously seeks to enhance its digital and social media strategies.

Job Description

As a Social Media Content Strategist, you will be developing and implementing social media content strategies tailored to target audiences in the FMCG industry. Also, you will be responsible to:

  • Monitor and analyze the performance of social media campaigns to optimise engagement and reach.
  • Collaborate with cross-functional teams to ensure cohesive messaging across all digital platforms.
  • Maintain a content calendar to ensure consistent and timely delivery of posts.
  • Stay updated on emerging trends in social media and influencer marketing to drive innovation.
  • Establish metrics and KPIs to evaluate the success of content and campaigns.
  • Ensure all content aligns with brand guidelines and conveys a consistent tone and image.

The Successful Applicant

As a successful applicant, you should come with:

  • Proven experience in social content strategy within FMCG, retail, or lifestyle brands
  • Strong portfolio showcasing content frameworks, campaigns, and storytelling, not just execution
  • Ability to create on-trend yet brand-led content, balancing cultural relevance without relying on trend-jacking
  • Experience in creative direction, with a clear eye for visuals, tone, and premium brand storytelling
  • Exposure to regional or global markets, with the ability to adapt content across different audiences
  • Strong experience managing creators/influencers, with a focus on consistent, high-quality brand collaborations

What's on Offer

  • Opportunity to work within a respected organisation in the FMCG industry.
  • Chance to collaborate with a talented and supportive digital team.
  • Potential for professional growth and skill development in a permanent role.



If you are passionate about social media and content strategy, apply now to take the next step in your career!

Contact
Meryl Yiek
Quote job ref
JN-062026-7035639
Phone number
+60323024053

Job summary

Function
Digital
Specialisation
Social Media
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Meryl Yiek
Consultant contact
+60323024053
Job Reference
JN-062026-7035639
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.