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Regional Marketing Manager (FMCG Food)

Kuala Lumpur Permanent MYR180,000 - MYR264,000 per year View Job Description
Join a high-growth international consumer brand and take ownership of marketing strategy and execution across a key Southeast Asian market portfolio. This role offers a rare blend of local market leadership, regional exposure, and end-to-end brand building responsibility.
  • Regional exposure with senior business stakeholders
  • Join an expanding brand in the region

About Our Client

Our client is a globally recognised consumer goods business with a strong heritage, iconic product portfolio, and growing presence across Asia Pacific. Known for its investment in brand building, innovation, and consumer engagement, the company offers marketers the opportunity to work in a dynamic international environment while driving meaningful impact across multiple markets.

Job Description

Lead the development and execution of brand and marketing initiatives across priority markets while partnering closely with regional stakeholders. Key responsibilities include:

  • Drive integrated marketing plans that strengthen brand awareness, consideration, and consumer engagement.
  • Lead the launch and commercialization of new products and seasonal campaigns.
  • Develop market-relevant activation strategies across digital, retail, and consumer touchpoints.
  • Partner with regional teams to adapt global brand initiatives for local market success.
  • Manage external agencies across creative, media, digital, and shopper marketing functions.
  • Monitor consumer, category, and competitive trends to identify growth opportunities.
  • Translate insights into commercially impactful marketing actions and recommendations.
  • Own marketing investment planning and ensure effective allocation of resources.
  • Collaborate with cross-functional stakeholders including sales, commercial, and regional leadership teams.
  • Champion best-practice sharing and continuous improvement across markets.


The Successful Applicant

We are seeking a commercially minded marketer who combines strategic thinking with strong hands-on execution capabilities. Key requirements include:

  • Degree qualified in Marketing, Business, or a related discipline.
  • At least 8 years of marketing experience within FMCG, food & beverage, consumer goods, or related sectors.
  • Proven success leading integrated marketing campaigns from strategy through execution.
  • Strong understanding of consumer behaviour, media planning, and digital marketing ecosystems.
  • Experience launching products and managing brand portfolios in competitive consumer categories.
  • Comfortable operating within a regional or matrix organisation and influencing diverse stakeholders.
  • Strong project management, analytical, and presentation skills.
  • Self-motivated, agile, and able to thrive in a fast-paced growth environment.


What's on Offer

  • Opportunity to shape the growth agenda of a well-established international consumer brand with strong investment behind marketing.
  • Regional exposure with direct collaboration across multiple Southeast Asian markets and leadership teams.
  • High-impact role offering broad ownership across brand strategy, innovation, activations, and commercial partnerships.
Contact
Ee Lyn Soo
Quote job ref
JN-102026-7137407
Phone number
6012 375 7232

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Ee Lyn Soo
Consultant contact
6012 375 7232
Job Reference
JN-102026-7137407

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.