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Overseas Sales Executive

Kuala Lumpur Permanent View Job Description
We are seeking an Overseas Sales Executive to drive business expansion across Southeast Asia and other overseas markets for electronics manufacturing equipment. The role focuses on new customer acquisition, key account management, distributor development, and collaboration with technical and operational teams to deliver tailored manufacturing solutions.
  • Join a high-growth overseas sales role in the electronics manufacturing sector.
  • Drive international business expansion with leading manufacturing customers.

About Our Client

Our client is a well-established manufacturer of electronics production equipment with a growing international footprint. Serving the electronics manufacturing industry, the company provides advanced solutions including SMT equipment, soldering systems, inspection technologies, and automated production solutions to support customers in improving productivity, quality, and operational efficiency.

Job Description

Customer Development & Sales Growth

  • Develop and acquire high-value overseas customers, focusing on leading contract manufacturers and internationally recognized electronics brands.
  • Understand customer requirements for SMT equipment, soldering equipment, and automated production processes.
  • Partner with customers' technical teams and internal specialists to propose tailored equipment and production solutions.
  • Support customers in equipment selection, production efficiency optimization, and cost reduction initiatives.
  • Achieve assigned sales targets and business development objectives.



Key Account Management

  • Build and maintain strong relationships with key accounts through regular customer visits and virtual meetings.
  • Monitor customer production needs, equipment performance, and satisfaction levels.
  • Coordinate with engineering, service, and operational teams to resolve installation, commissioning, maintenance, and operational issues.
  • Gather customer feedback on equipment performance, capacity expansion requirements, and technology upgrades.
  • Manage customer relationships throughout the equipment lifecycle, from initial purchase to replacement planning.



Account Growth & Cross-Functional Coordination

  • Collaborate with production, supply chain, and after-sales teams to ensure timely delivery and service support for strategic accounts.
  • Identify opportunities for repeat business arising from production expansion, upgrades, and modernization initiatives.
  • Drive long-term account growth through strategic customer engagement.



Market & Distributor Development

  • Develop and execute regional market expansion strategies for:
    • Wave Soldering Systems
    • Reflow Ovens
    • Selective Soldering Systems
    • Curing Ovens
    • Solder Paste Inspection (SPI) Systems
    • Automated Optical Inspection (AOI) Systems
  • Identify, recruit, and manage distributor partners across overseas markets.
  • Build and strengthen channel networks to support business growth.
  • Represent the company at industry exhibitions, trade shows, technical seminars, and forums such as NEPCON.
  • Deliver sales and channel development targets.



Regional Business Planning

  • Provide market intelligence, customer insights, and competitive information to internal product and technical teams.
  • Support localization initiatives and product adaptations based on market requirements.
  • Contribute to annual business planning and overseas growth strategies.
  • Perform additional responsibilities assigned by management to support regional development objectives.



The Successful Applicant

  • Bachelor's Degree or above from a recognized institution. Candidates with relevant industry experience may be considered with a Diploma qualification.
  • Minimum 3 years of sales experience.
  • Experience in electronics manufacturing equipment, thermal processing equipment, SMT, soldering systems, or related industrial equipment is highly preferred.
  • Familiarity with Southeast Asian markets and established industry customer networks will be an advantage.
  • Strong business development, prospecting, sales, and negotiation skills.
  • Proven ability to independently manage market research and customer acquisition activities.
  • Fluent in both English and Mandarin (spoken and written) to support business communication with regional stakeholders and customers.
  • Proficient in Microsoft Office applications and standard business tools.
  • Strong customer engagement, problem-solving, and needs analysis capabilities.
  • Excellent communication, stakeholder management, and execution skills.
  • Self-motivated, adaptable, and eager to learn in a fast-paced environment.
  • Willing to travel internationally as required for customer and distributor engagement.

What's on Offer

  • Opportunity to join an expanding international business within the electronics manufacturing sector.
  • Exposure to regional and global customers across Southeast Asia and beyond.
  • Strong career progression opportunities in international sales and business development.
  • Collaborative environment with technical, engineering, and operational teams.
  • Attractive remuneration package with performance-based incentives.
  • Opportunity to represent innovative manufacturing technologies at industry-leading exhibitions and events.
Contact
Jie Ning Chu
Quote job ref
JN-102026-7136373
Phone number
+60323024028

Job summary

Function
Sales
Specialisation
B2B Sales
What is your area of specialisation?
Industrial / Manufacturing
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Jie Ning Chu
Consultant contact
+60323024028
Job Reference
JN-102026-7136373

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.