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Marketing Manager (Luxury Wellness & Lifestyle Brand)

Kuala Lumpur Permanent MYR108,000 - MYR150,000 per year View Job Description
The Marketing Manager will lead and execute marketing strategies to drive brand awareness and customer engagement in the retail industry. Based in Kuala Lumpur, this role focuses on developing impactful campaigns and managing marketing activities.
  • Opportunity to elevate a premium brand with strong growth potential.
  • Lead impactful marketing for an iconic brand in fitness technology.

About Our Client

Our client is a leading international premium brand recognised for its commitment to innovation, quality, and delivering exceptional customer experiences. With an established presence across consumer and commercial markets, the company continues to strengthen its footprint in Malaysia through strategic growth initiatives, brand development, and customer engagement.

Job Description

As a Marketing Manager, you will be responsible to develop and execute integrated B2B and B2C marketing strategies to drive brand awareness, lead generation, and revenue growth across Malaysia. Also:

  • Lead digital marketing initiatives including social media, EDM, CRM, website localisation, online advertising, and performance tracking to maximise ROI.
  • Plan and execute events, trade shows, medical roadshows, showroom activations, and new boutique launches to strengthen market presence and generate qualified leads.
  • Collaborate closely with the sales team to support customer acquisition across key segments including hospitality, healthcare, rehabilitation, corporate wellness, sports performance, fitness clubs, architects, designers, and luxury residential projects.
  • Manage external agencies, vendors, and marketing partners to ensure effective campaign execution while maintaining brand positioning.



The Successful Applicant

As a successful applicant, you should come with Bachelor's Degree in Marketing, Business, Communications, or a related discipline. Also:

  • Minimum 5 years of marketing experience with exposure to both B2B and B2C marketing environments.
  • Proven experience in digital marketing, lead generation, campaign management, and event marketing with measurable business impact.
  • Experience working with premium, lifestyle, wellness, fitness or healthcare brands is highly preferred.
  • Strong commercial acumen with the ability to manage agencies, marketing budgets, and stakeholder relationships effectively.
  • Passion for wellness, fitness, sports, or healthy living, coupled with excellent communication, project management, and analytical skills.

What's on Offer

  • Play a key role in a local business expansion with global leader within the fitness industry
  • Drive impactful marketing initiatives across digital, events, partnerships, and lead generation.



If you meet the requirements and are interested in this opportunity, we encourage you to apply.

Contact
Meryl Yiek
Quote job ref
JN-082026-7079296
Phone number
+60323024053

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Leisure, Travel & Tourism
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Meryl Yiek
Consultant contact
+60323024053
Job Reference
JN-082026-7079296

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.