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Digital Ecommerce Director, FMCG

Kuala Lumpur Permanent MYR336,000 - MYR456,000 per year View Job Description
An exciting opportunity to lead and accelerate the digital commerce growth agenda across Malaysia and Singapore for a leading multinational FMCG company. This is a highly visible leadership role for someone passionate about building capabilities, driving transformation, and shaping the future of omnichannel commerce within a globally recognised organisation.
  • Join a leading FMCG transforming digital capabilities
  • Lead Digital Commerce growth across Malaysia & Singapore

About Our Client

Our client is a leading multinational FMCG organisation with an impressive portfolio of household-name brands and a strong presence across Southeast Asia.

As part of its continued investment in digital transformation and omnichannel growth, the company is strengthening its Digital Commerce capabilities and seeking an experienced leader to drive the next phase of growth across Malaysia and Singapore. The business offers the scale, resources and brand equity of a global market leader, combined with the opportunity to make a significant impact on strategy, capability building and commercial performance.

Job Description

Lead the Digital Commerce strategy across Malaysia and Singapore, driving growth, transformation and best-in-class omnichannel execution while leading a high-performing team. Key responsibilities include:

  • Develop and execute the overall digital commerce strategy across multiple markets.
  • Drive sustainable and profitable growth across key e-commerce and social commerce channels.
  • Lead, coach and develop a team of Digital Commerce and Key Account professionals.
  • Build scalable frameworks, capabilities and operating models to support future growth.
  • Partner closely with Marketing, Sales, Supply Chain, Finance and external partners to achieve business objectives.
  • Identify new opportunities to increase online sales, market share and consumer penetration.
  • Drive omnichannel integration and create seamless online-to-offline consumer experiences.
  • Leverage analytics and performance data to generate actionable commercial insights.
  • Champion digital transformation initiatives and embed digital-first ways of working across the organisation.
  • Monitor evolving digital commerce trends, consumer behaviours and competitive activities.
  • Collaborate with regional stakeholders to adapt and implement best practices across markets.
  • Act as a strategic advisor to senior leadership on digital commerce priorities, opportunities and investments.

The Successful Applicant

We are seeking a commercially driven digital commerce leader with a proven track record of building, transforming or scaling e-commerce capabilities within a leading consumer business. Key requirements include:

  • Bachelor's degree with strong commercial and business leadership experience.
  • Proven success leading Digital Commerce, E-Commerce or Omnichannel functions.
  • Experience driving significant online growth within a branded consumer business.
  • Demonstrated ability to build, transform or scale digital commerce capabilities from the ground up.
  • Strong understanding of marketplace, social commerce and omnichannel ecosystems.
  • Experience managing and developing high-performing commercial teams.
  • Strong strategic thinking combined with hands-on execution capability.
  • Excellent stakeholder management and cross-functional leadership skills.
  • Regional or multi-country exposure will be highly advantageous.
  • Prior experience within FMCG, Consumer Healthcare or other leading consumer goods organisations is strongly preferred.

Please note: This opportunity is best suited to candidates with brand-side, in-house experience. While experience gained with marketplaces, agencies, e-commerce enablers or related service providers can be valuable, the client is particularly interested in individuals who have directly owned digital commerce strategy, commercial performance and organisational capability building within a consumer-focused business.

What's on Offer

  • Take ownership of a high-profile digital commerce growth agenda and play a key role in shaping the future of the function across Malaysia and Singapore.
  • Work closely with senior leadership and regional stakeholders, with the opportunity to influence commercial strategy, digital transformation initiatives, and long-term business growth.
  • Join a leading global FMCG organisation with iconic brands, strong investment in digital capabilities, and excellent opportunities for career development and regional exposure



Contact
Ee Lyn Soo
Quote job ref
JN-072026-7066670
Phone number
6012 375 7232

Job summary

Function
Digital
Specialisation
Ecommerce
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Ee Lyn Soo
Consultant contact
6012 375 7232
Job Reference
JN-072026-7066670

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.