Save Job Back to Search Job Description Summary Similar JobsOwn and shape the growth strategy of leading FMCG brandsDrive innovation and high-impact campaigns with strong autonomyAbout Our ClientOur client is a well-established and growing FMCG organization with a strong portfolio of consumer brands across multiple categories. With a focus on innovation, consumer-centric marketing, and sustainable growth, the company offers an opportunity to work on impactful brands within a dynamic and collaborative environment.Job DescriptionAs Senior Brand Manager, you will be responsible for leading the development and execution of brand strategies, annual marketing plans, and innovation initiatives to drive sustainable business growth. This role combines strategic thinking with hands-on execution, requiring close collaboration with cross-functional teams to deliver commercially successful campaigns, product launches, and portfolio initiatives.Develop and drive annual brand plans, marketing strategies, and portfolio roadmaps aligned with business objectives.Identify growth opportunities through consumer, shopper, channel, and market insights to strengthen brand and category performance.Lead end-to-end planning and execution of integrated marketing campaigns across ATL, digital, and consumer touchpoints.Drive new product development, innovation, and renovation projects from concept to commercial launch.Partner closely with Sales, Trade Marketing, Supply Chain, Regulatory, Finance, and external agencies to ensure successful execution of brand initiatives.Monitor and evaluate brand performance, campaign effectiveness, market dynamics, and consumer trends to recommend strategic actions.Manage brand budgets and marketing investments, ensuring optimal ROI and efficient resource allocation.Conduct market visits, competitive analysis, and brand health tracking to identify risks and opportunities.Lead and influence cross-functional teams while providing clear strategic direction to internal and external stakeholders.Champion excellence in execution, ensuring all marketing activities are delivered on time, within budget, and aligned with brand objectiveThe Successful Applicant5-7 years of FMCG Brand Marketing experience, preferably within Personal Care, Skincare, Beauty, Home Care, or Healthcare categories.Proven track record of owning annual brand plans, integrated campaigns, and product innovation initiatives from strategy through execution.Strong commercial acumen with a solid understanding of consumer marketing, brand communications, and media planning.Exposure to New Product Development (NPD) and Innovation projects.Demonstrated ability to influence and manage diverse stakeholders across cross-functional teams.Excellent project management skills with the ability to manage multiple brands and priorities simultaneously.Strong presentation, storytelling, and communication abilities.Independent, proactive, and results-driven with strong ownership, analytical thinking, and problem-solving capabilities.What's on OfferOpportunity to lead and shape the growth trajectory of established FMCG brands.High visibility role with exposure to senior stakeholders and cross-functional leadership.Dynamic environment that encourages innovation, ownership, and career progression.ContactJiayi EowQuote job refJN-102026-7123417Phone number+60323024045Job summaryFunctionMarketingSpecialisationBrand & DesignWhat is your area of specialisation?FMCG (Fast Moving Consumer Goods)LocationMalaysiaContract TypePermanentConsultant nameJiayi EowConsultant contact+60323024045Job ReferenceJN-102026-7123417
