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Senior Brand Manager / Marketing Lead (FMCG Food)

Kuala Lumpur Permanent MYR168,000 - MYR216,000 per year View Job Description
Lead the development and execution of brand-building initiatives that strengthen consumer engagement, accelerate business growth, and drive commercial performance across the Malaysian market.
  • Lead the marketing agenda for a fast-growing consumer brand
  • Join a business where high performers can make a tangible impact

About Our Client

Our client is a well-established international consumer goods company with a growing presence across Asia and other key global markets. Known for its portfolio of market-leading products and commitment to innovation, the business continues to invest heavily in brand development, consumer engagement, and market expansion. This is an opportunity to join a fast-moving organization where marketing plays a pivotal role in shaping business strategy and long-term growth.

Job Description

Drive brand growth by developing impactful marketing strategies, consumer-focused campaigns, and commercial initiatives.

  • Develop and execute annual marketing and brand plans aligned with business objectives.
  • Lead integrated consumer campaigns across digital, social, media, PR, and retail channels.
  • Translate consumer insights into actionable strategies that drive brand performance.
  • Identify market trends and growth opportunities through data analysis and category reviews.
  • Manage product portfolio initiatives, including launches, relaunches, and innovation projects.
  • Partner with commercial teams to support business growth and improve market performance.
  • Monitor campaign effectiveness and optimize marketing investments to maximize ROI.
  • Manage agency relationships and external partners to ensure high-quality execution.
  • Ensure brand consistency across all consumer touchpoints.
  • Collaborate with regional and cross-functional stakeholders on strategic initiatives.


The Successful Applicant

We are seeking an experienced FMCG marketer with strong commercial acumen, strategic thinking, and a passion for building consumer brands.

  • Degree-qualified in Marketing, Business, or a related discipline.
  • 8+ years of brand management or marketing experience within FMCG or consumer-focused industries.
  • Proven experience developing and executing successful brand strategies.
  • Strong understanding of consumer behavior, market trends, and category dynamics.
  • Demonstrated ability to manage marketing budgets and evaluate performance metrics.
  • Experience working closely with sales, commercial, and cross-functional teams.
  • Strong project management and stakeholder management skills.
  • Excellent communication and leadership capabilities.


What's on Offer

  • Opportunity to lead a high-profile brand portfolio with significant growth potential.
  • Exposure to regional stakeholders and strategic decision-making.
  • Dynamic, entrepreneurial environment with strong career progression opportunities.
Contact
Ee Lyn Soo
Quote job ref
JN-102026-7126355
Phone number
6012 375 7232

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Ee Lyn Soo
Consultant contact
6012 375 7232
Job Reference
JN-102026-7126355

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.