Regional Brand Manager - FMCG Food & Beverage

Selangor Permanent MYR120,000 - MYR168,000 per year View Job Description
Ready to own iconic consumer brands and shape the future of a high-growth category? This is an exciting opportunity for a commercially minded marketer to drive innovation, brand strategy and market expansion within a well-established FMCG business.
  • Regional exposure and strategic influence
  • Own recognised consumer brands and make a visible impact

About Our Client

Our client is a highly respected multinational consumer goods company with a portfolio of market-leading food and beverage brands enjoyed by millions of consumers globally. With a strong innovation pipeline, collaborative culture and ambitious growth plans, the organisation offers exceptional exposure to regional stakeholders, strategic projects and long-term career development.

Job Description

Lead the growth agenda for a key food & beverage portfolio by driving brand strategy, innovation and commercial excellence. Key responsibilities include:

  • Own the performance, growth and strategic direction of assigned brands and categories.
  • Develop and execute impactful brand and category strategies aligned with business objectives.
  • Drive end-to-end marketing plans across product, pricing, packaging, promotion and channel strategies.
  • Champion innovation initiatives and launch new products that meet evolving consumer needs.
  • Collaborate with regional and global teams to deliver best-in-class brand execution.
  • Lead integrated marketing campaigns across consumer, digital and trade channels.
  • Translate consumer, shopper and market insights into profitable growth opportunities.
  • Partner closely with Sales, Trade Marketing, Finance, Supply Chain and R&D teams.
  • Manage agency and external partner relationships to maximise campaign effectiveness.
  • Monitor market trends, competitor activities and category performance to stay ahead of the market.
  • Track brand health, business performance and marketing ROI to drive continuous improvement.
  • Play a key role in delivering sustainable category growth and long-term brand equity.

The Successful Applicant

We are seeking a commercially minded FMCG marketer who thrives in a fast-paced environment and has a passion for building strong consumer brands. Key requirements include:

  • Bachelor's Degree in Marketing, Business or a related discipline.
  • Minimum 5 years of brand management experience within FMCG or consumer goods.
  • Proven success in developing and growing consumer brands.
  • Strong understanding of consumer behaviour, market dynamics and category management.
  • Experience leading product launches and innovation initiatives.
  • Commercially savvy with the ability to convert insights into business results.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Highly analytical with excellent problem-solving capabilities.
  • Self-driven, proactive and comfortable operating in a fast-paced environment.
  • Strong communication and influencing skills across multiple stakeholder groups.

What's on Offer

  • Own recognised consumer brands and make a visible impact on business performance across a dynamic FMCG portfolio.
  • Regional exposure and strategic influence, partnering with senior leaders and cross-functional stakeholders on high-profile growth initiatives.
  • Strong career progression opportunities within a highly respected multinational organisation known for investing in talent and innovation.



Contact
Ee Lyn Soo
Quote job ref
JN-082026-7091594
Phone number
6012 375 7232

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Selangor
Contract Type
Permanent
Consultant name
Ee Lyn Soo
Consultant contact
6012 375 7232
Job Reference
JN-082026-7091594

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.