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Regional Brand Manager - FMCG F&B

Petaling Jaya Permanent View Job Description
An exciting regional product management opportunity responsible for driving category growth, portfolio expansion, innovation, and marketing initiatives for the brand across markets. This role will lead new product development, regional campaigns, consumer insights, and category strategy, working closely with cross-functional and country teams to deliver sustainable business growth.
  • Drive innovation and lead high-impact product launches across markets.
  • Shape category growth strategy with strong regional exposure and ownership.

About Our Client

One of the most trusted brands in Southeast Asia. With a strong heritage in authentic local flavours, the company continues to expand across regional markets through continuous innovation, consumer-led product development, and a commitment to delivering quality products that meet evolving consumer needs.

Job Description

  • Lead the APAC portfolio strategy and category development initiatives to drive sustainable growth across multiple markets.
  • Develop and execute category growth plans, ensuring alignment with regional business objectives and market opportunities.
  • Analyze consumer needs, consumption occasions, purchasing motivations, and emerging trends to identify new business opportunities.
  • Drive portfolio expansion through new product development, product renovation, and innovation strategies.
  • Develop category roadmaps, product positioning strategies, and long-term growth plans for the portfolio.
  • Lead cross-functional teams to deliver successful product launches, ensuring projects are completed on time and within budget.
  • Collaborate with Innovation & Quality, Regulatory Affairs, Packaging Development, Finance, Legal, and Marketing teams to commercialize winning products.
  • Monitor market trends, competitor activities, pricing strategies, and category performance to identify growth and improvement opportunities.
  • Support product optimization initiatives focused on improving taste, functionality, consumer appeal, and cost competitiveness.
  • Partner with Insights & Analytics teams to leverage market research and consumer data for informed business decisions.
  • Consolidate and present regional performance reports, including market share analysis, pricing trends, product performance, and business recommendations.
  • Serve as the key liaison between regional and local market teams, ensuring effective communication, project alignment, and successful campaign execution.

The Successful Applicant

A successful Regional Product Manager should have:

  • Bachelor's Degree in Marketing, Business Administration, or a related discipline.
  • Minimum 5 years of Product/ Brand Management experience within the FMCG industry.
  • Proven track record in New Product Development (NPD) and product commercialization.
  • Experience managing regional or multi-market portfolios is highly preferred.
  • Strong strategic thinking and category management capabilities.
  • Excellent analytical skills with the ability to translate market insights into actionable strategies.
  • Strong stakeholder management, communication, and influencing skills across all organizational levels.
  • Self-driven, resilient, and willing to travel across the region as required.

What's on Offer

  • Regional Exposure & Career Growth
  • End-to-End Innovation Leadership



If you are interested in the role, please apply with your updated CV.

Contact
Jiayi Eow
Quote job ref
JN-102026-7132446
Phone number
+60323024045

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Petaling Jaya
Contract Type
Permanent
Consultant name
Jiayi Eow
Consultant contact
+60323024045
Job Reference
JN-102026-7132446

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.