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Regional Assistant Brand Manager - Food and Beverage

Selangor Permanent MYR72,000 - MYR120,000 per year View Job Description
Support the planning and execution of brand strategies, product innovations, and marketing initiatives to drive category growth and achieve business objectives. Work closely with cross-functional teams and external partners to leverage consumer insights, ensure effective campaign execution, and monitor brand performance for continuous improvement.
  • Join a leading FMCG company and manage iconic food & beverage brands.
  • Gain regional exposure while making a strategic impact in a dynamic environment.

About Our Client

Our client is a leading multinational Food & Beverage organisation with an established portfolio of household brands enjoyed by millions of consumers globally. Renowned for its innovation, quality products, and collaborative culture, the company offers strong regional exposure and the opportunity to work on household brands with significant market presence.

Job Description

· Assist in developing annual brand plans aligned with business objectives.

· Execute integrated marketing campaigns across digital, retail, and trade channels.

· Monitor brand performance and analyse sales, market, and consumer data.

· Translate consumer insights into actionable marketing initiatives.

· Partner closely with cross-functional teams including Sales, Trade Marketing, Supply Chain, and Finance.

· Support new product launches and innovation projects from concept to execution.

· Manage campaign timelines, budgets, and agency deliverables.

· Evaluate promotional effectiveness and recommend optimisation opportunities.

· Conduct competitor and category analysis to identify growth opportunities.

· Prepare business presentations, performance reports, and brand reviews.

· Coordinate with external agencies and vendors to ensure high-quality execution.

The Successful Applicant

We are seeking a commercially minded FMCG marketer who thrives in a fast-paced environment and has a passion for building strong consumer brands. Key requirements include:

  • Bachelor's Degree in Marketing, Business or a related discipline.
  • Approximately 2-5 years of brand management or marketing experience within FMCG industry.
  • Demonstrated experience managing brands, campaigns and product portfolios.
  • Strong commercial acumen with the ability to translate insights into growth opportunities.
  • Experience supporting or leading new product development and innovation projects.
  • Proven ability to manage multiple stakeholders across cross-functional teams.
  • Strong analytical and problem-solving capabilities.
  • Excellent presentation, communication and interpersonal skills.
  • Self-motivated, proactive and comfortable operating in a fast-paced environment.
  • Proficiency in English, with strong Microsoft Office skills.

What's on Offer

  • Opportunity to manage established, market-leading food & beverage brands with strong consumer recognition.
  • Regional exposure and the chance to work closely with senior commercial and marketing leaders on high-impact business initiatives.
  • Dynamic, collaborative culture offering excellent career progression, professional development and involvement in exciting innovation projects.
Contact
Jiayi Eow
Quote job ref
JN-092026-7094060
Phone number
+60323024045

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Selangor
Contract Type
Permanent
Consultant name
Jiayi Eow
Consultant contact
+60323024045
Job Reference
JN-092026-7094060

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.