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Product Marketing Manager (Beauty/Personal Care)

Kuala Lumpur Permanent MYR96,000 - MYR120,000 per year View Job Description
We are seeking an experienced Marketing Manager to drive brand visibility, customer engagement, and business growth through integrated marketing strategies. This role will oversee campaign planning, brand communications, digital marketing initiatives, product launches, and cross-functional collaboration to strengthen market presence and consumer loyalty.
  • Drive brand growth and market expansion with a fast-growing wellness brand.
  • Shape brand growth through impactful marketing campaigns and innovation.

About Our Client

Our client is an established player in the health, wellness, and lifestyle sector, offering a range of premium products designed to support everyday well-being and personal care. With a strong focus on innovation, quality, and holistic living, the organization is committed to empowering individuals to make positive lifestyle choices through thoughtfully developed solutions and meaningful brand experiences.

Job Description

Lead the development and execution of product and marketing strategies for the skincare portfolio, including new product launches, brand campaigns, and portfolio growth initiatives.

  • Develop and execute comprehensive marketing strategies aligned with business objectives and growth targets.
  • Lead annual and quarterly marketing planning, budgeting, and campaign execution.
  • Manage integrated marketing campaigns across digital, social media, content, events, PR, and partnerships.
  • Collaborate with Product Development and key stakeholders to drive the development of new skincare products and category expansion.
  • Drive brand positioning and ensure consistent messaging across all customer touchpoints.
  • Monitor market trends, competitor activities, and consumer insights to identify new growth opportunities.
  • Collaborate with internal product, sales, and commercial teams to support product launches and promotional activities.
  • Liaise with external agencies, vendors, suppliers, and business partners to support marketing and business activities.
  • Develop product training materials, sales tools, and compelling product messaging to support and empower the distributor network.
  • Conduct product training sessions, collaborate with cross-functional teams, and gather field feedback to continuously enhance distributor support and marketing effectiveness.
  • Serve as a key representative of the Marketing team at product launches, corporate events, training sessions, and stakeholder engagement activities.
  • Be adaptable to occasional travel and flexible working arrangements to support key business events and strategic marketing initiatives when required.

The Successful Applicant

  • Bachelor's Degree in Marketing, Business Administration, Cosmetic Science, Pharmaceutical Science, Chemistry, Life Sciences, or a related field.
  • At least 5 years of experience in product marketing, brand management, or category management, including a minimum of 2 years in a people leadership or managerial capacity.
  • Proven experience within the skincare, beauty, cosmetics, personal care, wellness, healthcare, or other consumer-focused industries.
  • Strong track record in leading successful product launches, developing go-to-market strategies, and managing products throughout their lifecycle.
  • Excellent presentation and communication skills, with confidence in delivering product training, workshops, and marketing presentations to diverse audiences.
  • Strong commercial acumen with the ability to analyze market performance, identify growth opportunities, and make data-driven decisions.
  • Proficiency in Microsoft Office applications, particularly Excel and PowerPoint; familiarity with CRM, business intelligence, or marketing analytics tools is an added advantage.
  • Flexible and willing to travel as needed to support product launches, business events, training sessions, and key marketing initiatives.

What's on Offer

  • Exposure to end-to-end product development and launch activities within a dynamic wellness and lifestyle business.
  • Regional career exposure with opportunities to collaborate across diverse markets and consumer segments.
  • Overseas company trips and incentive travel opportunities.
Contact
Jiayi Eow
Quote job ref
JN-092026-7099746
Phone number
+60323024045

Job summary

Function
Marketing
Specialisation
Product Manager
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Jiayi Eow
Consultant contact
+60323024045
Job Reference
JN-092026-7099746

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.