Save Job Back to Search Job Description Summary Similar JobsLead end-to-end marketing in a fast-growing, highly innovative food companyExciting opportunity to own and launch new product linesAbout Our ClientOur client is an established and reputable player in the food industry, supported by a strong and well-developed distribution network across Malaysia. The business has built a solid foundation with consistent market presence and consumer reach.At the same time, the company is undergoing a phase of rapid expansion and portfolio transformation, driven by innovation and evolving consumer preferences. Operating within short shelf-life food categories, the organisation places strong emphasis on speed, creativity, and relevance. With multiple new product lines in the pipeline, this is an exciting opportunity to join a business that combines stability, scale, and forward-thinking growth ambition.Job DescriptionLead the overall marketing agenda across brand, category, and product innovation to drive sustainable business growth and market leadership. Work cross-functionally and with senior stakeholders to bring innovative products to market and execute high-impact campaigns in a fast-paced environment. Key responsibilities include:Develop and execute comprehensive marketing and brand strategies aligned with business growth objectives and evolving market dynamicsTake ownership of the product portfolio, continuously assessing performance and making strategic decisions on product mix, positioning, and lifecycle management to maximise commercial outcomesLead end-to-end new product development (NPD), working closely with R&D and cross-functional teams to bring consumer-driven innovations from concept through to successful market launchTranslate market research, consumer insights, and emerging trends into actionable strategies that drive innovation, differentiation, and category growthPartner closely with Sales and trade teams to strengthen in-market execution, improve visibility, and drive distribution growth across key channelsPlan and deliver integrated marketing campaigns across digital, retail, and activation channels, ensuring a strong balance between brand building and commercial impactBuild and maintain a strong, consistent brand identity across all touchpoints, enhancing consumer engagement, loyalty, and overall brand equityMonitor and analyse campaign and business performance, leveraging data and insights to optimise marketing investments and improve return on investmentCollaborate with internal stakeholders including operations, supply chain, and finance to ensure smooth execution of product launches and ongoing business performanceAct as a strategic partner to senior management, contributing to business planning, identifying growth opportunities, and influencing key decisions on innovation and expansionThe Successful ApplicantA strong marketing professional with proven experience in FMCG Food & Beverage categories, particularly within fast-moving or short shelf-life product environments. A creative, commercially driven individual who is comfortable working in a dynamic business and partnering closely with senior leadership. Key requirements include:8-10 years of progressive marketing experience with demonstrated leadership or ownership of key portfoliosStrong background within FMCG Food & Beverage categories, with exposure to short shelf-life or fast-turn products strongly preferredProven experience in building and growing brands through well-executed, integrated marketing strategiesHands-on experience managing product innovation, including new product development, launches, and portfolio expansionStrong understanding of consumer behaviour, with the ability to translate insights into innovative and commercially viable ideasCreative, modern thinker who challenges conventions and brings fresh thinking into product and campaign developmentStrong stakeholder management skills, with the ability to work closely with and influence senior leadership and cross-functional teamsAgile, hands-on, and comfortable operating in a fast-paced, evolving environment where speed and adaptability are criticalWhat's on OfferLead end-to-end marketing in a fast-growing, highly innovative food company with strong market presenceHigh visibility role partnering closely with senior leadership, with real influence on strategy and decisionsExciting opportunity to own and launch new product lines while shaping the future portfolioContactEe Lyn SooQuote job refJN-062026-7047585Phone number6012 375 7232Job summaryFunctionMarketingSpecialisationBrand & DesignWhat is your area of specialisation?FMCG (Fast Moving Consumer Goods)LocationSelangorContract TypePermanentConsultant nameEe Lyn SooConsultant contact6012 375 7232Job ReferenceJN-062026-7047585
