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Marketing Manager (Consumer Retail)

Kuala Lumpur Permanent MYR98,000 - MYR144,000 per year View Job Description
The Marketing Manager is responsible for driving brand expansion and business growth through retail marketing excellence and fully integrated marketing campaigns. This role partners closely with retail, commercial, and regional teams to elevate brand presence, enhance customer engagement, and deliver sustainable growth across all consumer touchpoints.
  • Strong global brand with room to drive innovative, consumer-led growth.
  • Opportunity to blend heritage, lifestyle, and data-driven marketing.

About Our Client

Our client is a growing lifestyle retail company with an established presence across multiple markets. Known for its strong brand identity and focus on consumer experience, the organisation continues to expand through strategic investments in brand, retail, and innovation.

Job Description

As a Marketing Manager, you will be responsible to develop and execute brand expansion strategies to increase market penetration, brand awareness, and revenue growth. Also, you will:

  • Lead end-to-end marketing campaigns across digital, social media, CRM, PR, partnerships, events, and retail channels.
  • Drive retail marketing initiatives, including store openings, in-store activations, visual merchandising support, and traffic generation programs.
  • Collaborate with sales and retail teams to enhance customer experience, improve conversion, and maximise store performance.
  • Manage marketing budgets, agency partners, and campaign performance, ensuring strong ROI and business impact.
  • Analyse market trends, consumer insights, and competitor activities to identify growth opportunities and optimise marketing strategies.

The Successful Applicant

As a successful applicant, you should come with a Bachelor's degree in Marketing, Business, Communications, or a related discipline. Beside, you should also have:

  • Minimum 5 years of experience in brand marketing, retail marketing, or integrated marketing, preferably within lifestyle, fashion, footwear, or consumer brands.
  • Proven experience in developing and executing successful marketing campaigns across multiple channels
  • Strong understanding of retail operations, consumer behavior, and omnichannel customer journeys
  • Excellent stakeholder management, project management, and communication skills with the ability to work across cross-functional teams
  • Commercially minded, analytical, and results-driven with experience managing budgets and measuring campaign effectiveness.



What's on Offer

  • Permanent position in the Retail industry, located in Kuala Lumpur.
  • Opportunities to lead impactful marketing campaigns and contribute to business growth.



If this role aligns with your expertise and career aspirations, we encourage you to apply.

Contact
Meryl Yiek
Quote job ref
JN-082026-7091307
Phone number
+60323024053

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Retail
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Meryl Yiek
Consultant contact
+60323024053
Job Reference
JN-082026-7091307

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.