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Head of Marketing (Fintech)

Kuala Lumpur Permanent MYR270,000 - MYR330,000 per year View Job Description
This is a leadership role responsible for driving the company's end-to-end marketing strategy, brand positioning, client acquisition, and growth initiatives in Malaysia. The successful candidate will lead a local marketing team while working closely with regional stakeholders to deliver sustainable business growth, strengthen brand presence, and ensure all marketing activities align with regulatory requirements.
  • Lead marketing for a high-growth fintech
  • Drive strategy with regional exposure

About Our Client

Our client is a well-established and rapidly expanding financial services organisation with a strong international presence. Operating within the fintech and investment space, the company is focused on innovation, digital transformation, and delivering best-in-class investment solutions to its growing customer base across the region.

Job Description

  • Develop and execute the overall marketing strategy aligned with business objectives.
  • Lead, mentor, and grow a high-performing marketing team.
  • Drive brand awareness, positioning, PR, communications, and thought leadership initiatives.
  • Develop multi-channel acquisition strategies to accelerate customer growth and engagement.
  • Lead growth initiatives including partnerships, referral programmes, affiliate channels, and event marketing.
  • Ensure marketing activities comply with regulatory requirements and local market standards.
  • Utilise data and BI insights to optimise campaign performance, customer acquisition, and retention.
  • Provide market intelligence and competitive insights to support strategic decision-making.

The Successful Applicant

A successful Head of Marketing should have:

  • Strong background in fintech, brokerage, financial services, trading platforms, or related industries.
  • Demonstrated success in driving customer acquisition, growth marketing, and brand-building initiatives.
  • Strong understanding of digital marketing, performance marketing, CRM, and analytics.
  • Experience managing sizeable marketing budgets and leading high-performing teams.
  • Ability to work effectively with regional and global stakeholders.

What's on Offer

  • Competitive executive remuneration package with regional leadership exposure.
  • Opportunity to shape and lead the marketing strategy of a fast-growing fintech organisation.



Apply to discuss this Head of Marketing role in Kuala Lumpur.

Contact
Vinosha Jothiraja
Quote job ref
JN-102026-7136423
Phone number
+603 2302 4040

Job summary

Function
Marketing
Specialisation
General Management
What is your area of specialisation?
Financial Services
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Vinosha Jothiraja
Consultant contact
+603 2302 4040
Job Reference
JN-102026-7136423

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.