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Head of Future Retail Strategy & Innovation

Kuala Lumpur Permanent MYR288,000 - MYR360,000 per year View Job Description
This is a rare opportunity to shape the future of retail for one of Malaysia's most recognised consumer brands. You'll lead the thinking behind next-generation retail experiences, combining strategy, innovation, technology, data, and commercial insight to redefine how customers engage with the brand in a rapidly evolving digital world.
  • Redefine customer experiences through innovation, technology, and transformation
  • Partner leadership to build growth, partnerships, and future opportunities

About Our Client

Our client is a market-leading consumer business serving millions of customers nationwide and recognised as one of the country's most influential digital and retail brands.

As customer expectations continue to evolve, the organisation is investing heavily in reimagining the future of retail through innovation, AI-enabled customer engagement, digital experiences, strategic partnerships, and new commercial models. This newly created leadership role sits at the heart of that transformation journey.

Job Description

Lead the development of future-focused retail strategies, innovation initiatives, and transformation programs that will shape the next generation of customer experiences and channel growth. Key responsibilities include:

  • Define and drive the long-term vision for future retail formats, experiences, and channel evolution.
  • Identify emerging consumer trends, market shifts, and technology developments that can unlock future growth opportunities.
  • Develop innovative retail concepts that challenge traditional store models and improve customer engagement.
  • Evaluate and establish strategic partnerships that enhance retail capabilities and customer experiences.
  • Champion the use of AI, digital tools, automation, and data-driven solutions within the retail ecosystem.
  • Lead pilot initiatives, proof-of-concepts, and innovation projects from ideation through implementation and scale-up.
  • Partner with retail operations and planning teams to optimise channel performance and future workforce models.
  • Shape customer journey strategies that create more personalised, consultative, and seamless retail experiences.
  • Develop business cases, commercial assessments, and strategic recommendations for senior leadership.
  • Translate complex market and operational data into actionable growth strategies.
  • Collaborate across commercial, marketing, technology, customer experience, and retail leadership teams.
  • Act as a thought leader for retail transformation, influencing how the organisation evolves its physical and digital customer touchpoints.


The Successful Applicant

We're looking for a commercially astute strategist who can combine big-picture thinking with practical execution to shape the future of retail. Key responsibilities include:

  • Minimum 10 years of experience in strategy, consulting, transformation, commercial planning, innovation, or retail leadership.
  • Proven track record developing and executing strategic growth initiatives.
  • Strong understanding of customer experience, retail evolution, and changing consumer behaviours.
  • Experience leading transformation, innovation, or business improvement programs.
  • Ability to evaluate new business models, partnerships, and market opportunities.
  • Strong commercial acumen with the ability to balance innovation and business outcomes.
  • Excellent analytical and problem-solving capabilities, leveraging data to support decision-making.
  • Skilled in building compelling business cases and presenting recommendations to senior stakeholders.
  • Strong stakeholder management skills with the ability to influence across multiple functions.
  • Exposure to consulting firms, digital businesses, consumer-facing organisations, telecommunications, retail, or technology sectors will be highly advantageous.



Ideal backgrounds may include:

  • Management Consulting
  • Retail Strategy
  • Commercial Strategy
  • Digital Transformation
  • Customer Experience Strategy
  • Innovation & Growth
  • Consumer Tech / Telco
  • Omnichannel Retail



What's on Offer

  • Shape the Future | Take ownership of a newly created role with the mandate to influence how millions of customers experience retail in the years ahead.
  • Enterprise-Level Impact | Work directly with senior leadership on high-visibility initiatives spanning strategy, innovation, customer experience, AI, technology, and commercial growth.
  • Build What's Next | Go beyond maintaining existing retail formats and play a pivotal role in creating new concepts, partnerships, and growth engines that define the future of the business.
Contact
Ee Lyn Soo
Quote job ref
JN-072026-7069862
Phone number
6012 375 7232

Job summary

Function
Sales
Specialisation
General Management
What is your area of specialisation?
Retail
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Ee Lyn Soo
Consultant contact
6012 375 7232
Job Reference
JN-072026-7069862

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.