Brand Manager (Home Brand)

Kuala Lumpur Permanent MYR120,000 - MYR180,000 per year View Job Description
The Brand Manager is responsible for driving growth across a portfolio of consumer health, wellness, personal care, and everyday essentials brands. This role combines brand marketing, trade marketing, product launches, and channel expansion, making it ideal for a commercially driven marketer who enjoys building brands and delivering business growth.
  • · Own and scale multiple brands, driving launches and business growth.
  • · Gain exposure across brand, trade, product, and channel growth.

About Our Client

Our client is a fast-growing consumer health and wellness company with a strong portfolio of proprietary brands across everyday healthcare, personal care, wellness, nutrition, and household essentials categories.

As the organization continues to scale, it is seeking commercially minded marketers who are passionate about building brands, growing market share, and driving consumer adoption in a dynamic, entrepreneurial environment.

Job Description

Be responsible for driving growth across a portfolio of consumer health, wellness, personal care, and everyday essentials brands. This role combines brand marketing, trade marketing, product launches, and channel expansion, making it ideal for a commercially driven marketer who enjoys building brands and delivering business growth.

  • Develop and execute annual brand plans to drive awareness, penetration, and sustainable growth across assigned product categories.
  • Lead new product launches, including market assessment, positioning, pricing strategy, go-to-market planning, and commercialization.
  • Build compelling consumer value propositions and brand positioning to differentiate products in highly competitive categories.
  • Partner closely with Sales and Commercial teams to develop trade marketing programs that drive sell-in, sell-through, and category growth.
  • Identify opportunities to expand distribution channels.
  • Manage channel-specific activation plans, promotional campaigns, merchandising initiatives, and retail visibility programs.
  • Monitor market trends, competitor activities, pricing dynamics, and consumer insights to identify growth opportunities.
  • Work cross-functionally with Product Development, Supply Chain, Regulatory, Design, and Sales teams to ensure successful execution of business initiatives.
  • Analyze sales performance, campaign effectiveness, market share trends, and ROI to optimize business performance and marketing investments.
  • Manage agency partners and external stakeholders to ensure high-quality execution of brand-building and trade activation activities.

The Successful Applicant

  • Bachelor's Degree in Marketing, Business, Commerce, or related discipline.
  • 5-8 years of marketing experience within FMCG, consumer healthcare, personal care, nutrition, or related consumer product industries.
  • Strong experience across both Brand Marketing and Trade Marketing functions.
  • Familiarity with distribution models, route-to-market strategies, and channel development across Modern Trade and General Trade environments.
  • Proven experience launching products, building brands, and driving commercial growth.
  • Strong commercial acumen with the ability to translate marketing initiatives into measurable sales results.
  • Entrepreneurial, hands-on, and comfortable operating in a fast-paced, high-growth environment.

What's on Offer

  • Accelerated Career Growth: Join a rapidly expanding organization where high-performing individuals are given significant ownership, autonomy, and opportunities for progression.
  • Broad Business Exposure: Gain end-to-end exposure across brand management, trade marketing, channel expansion, product innovation, and commercial strategy within a dynamic consumer business.
  • Opportunity to Shape the Future: Play a key role in growing a portfolio of emerging brands, expanding into new channels, and influencing strategic business decisions at a regional level.
Contact
Jiayi Eow
Quote job ref
JN-092026-7107997
Phone number
+60323024045

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Jiayi Eow
Consultant contact
+60323024045
Job Reference
JN-092026-7107997

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.