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Brand Manager (FMCG - Food)

Selangor Permanent MYR120,000 - MYR156,000 per year View Job Description
Our client is a fast-growing Food & Beverage FMCG company that is significantly expanding its footprint across Malaysia. With ambitious growth plans, increasing market presence, and continued investment in brand building and innovation, the company is looking for a commercially driven Brand Manager to help strengthen brand equity, win consumers, and support the next phase of business expansion.
  • Play a key role in accelerating the growth of a rapidly expanding FMCG brand.
  • Drive end-to-end brand strategies for a well-loved FMCG food brand.

About Our Client

  • Develop and execute brand strategies to achieve revenue, market share, and profitability targets.
  • Lead annual brand planning, including marketing calendar development and budget management.
  • Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
  • Drive end-to-end New Product Development (NPD), from concept creation to commercial launch.
  • Plan and execute integrated marketing campaigns across digital, social, in-store, and traditional channels.
  • Partner closely with Sales, Trade Marketing, R&D, Supply Chain, and external agencies to ensure successful execution of initiatives.
  • Monitor campaign effectiveness and business performance, translating insights into actionable recommendations.
  • Manage product portfolio and lifecycle, including pricing, packaging, and promotional strategies.
  • Track and optimize marketing investments to maximize ROI and brand performance.
  • Prepare business reviews and presentations for senior management, providing strategic recommendations for future growth.

Job Description

  • Develop and implement strategic marketing plans to enhance brand visibility and market share.
  • Manage and execute brand campaigns, ensuring alignment with brand guidelines and objectives.
  • Collaborate with cross-functional teams to ensure cohesive brand messaging across all channels.
  • Conduct market research to identify consumer trends and competitive insights.
  • Monitor brand performance metrics and recommend improvements based on data analysis.
  • Work closely with external agencies to deliver impactful marketing materials and campaigns.
  • Oversee budget allocation and ensure efficient use of resources for marketing initiatives.
  • Stay updated on industry trends and leverage opportunities to strengthen the brand.

The Successful Applicant

  • Bachelor's Degree in Marketing, Business, or a related discipline.
  • Minimum 5 years of Brand Management experience within FMCG environments.
  • Experience in Food & Beverage FMCG is strongly preferred.
  • Proven success in driving brand growth, market share gains, and consumer engagement initiatives.
  • Strong experience managing product launches, innovation projects, and integrated marketing campaigns.
  • Commercially minded marketer with the ability to translate consumer and market insights into actionable growth strategies.
  • Experience working cross-functionally with Sales, Trade Marketing, Supply Chain, and external agencies.
  • Agile, hands-on, and comfortable operating in a fast-growing business environment where priorities evolve quickly.

What's on Offer

  • Opportunity to shape the growth journey of a business rapidly expanding across Malaysia.
  • High visibility role with significant ownership and influence on brand and commercial performance.
  • Competitive remuneration package, performance incentives, and strong career advancement opportunities as the company scales.



If this role aligns with your experience and aspirations, apply now!

Contact
Jiayi Eow
Quote job ref
JN-092026-7115104
Phone number
+60323024045

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Selangor
Contract Type
Permanent
Consultant name
Jiayi Eow
Consultant contact
+60323024045
Job Reference
JN-092026-7115104

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.