Save Job Back to Search Job Description Summary Similar JobsHigh visibility role with regional exposure and growthLead iconic premium beverage brands with end-to-end ownership.About Our ClientOur client is a leading FMCG organization with a strong portfolio of internationally recognized premium beverage brands. With a strong commitment to brand building, consumer-centric innovation, and market excellence, the company offers a dynamic environment where marketers can take ownership, influence business outcomes, and collaborate with global teams.Job DescriptionWe are seeking a driven and commercially minded Brand Manager to lead the strategic growth of a portfolio of premium beverage brands. This role will be responsible for developing and executing integrated marketing strategies that strengthen brand equity, accelerate consumer engagement, and deliver sustainable business growth in the SEA market.Key Responsibilities:Develop and execute the overall marketing strategy for assigned premium beverage brands to achieve business growth and brand objectives.Lead integrated consumer marketing campaigns across digital, experiential, trade, and media channels to improve brand awareness and health metrics.Partner with global brand teams to localize marketing toolkits, promotional materials, and campaign assets for the Malaysian market.Design and drive on-trade and off-trade visibility programs in collaboration with Trade Marketing and Commercial teams.Monitor market trends, consumer insights, competitor activities, and category performance to identify growth opportunities and potential risks.Analyze brand and campaign performance, providing actionable recommendations to optimize marketing effectiveness and return on investment.Manage annual marketing budgets, ensuring efficient allocation of resources and adherence to internal financial processes.Build strong relationships with creative, digital, media, PR, activation agencies, and key external partners to deliver high-quality brand executions.Collaborate closely with cross-functional stakeholders including Sales, Trade Marketing, Supply Chain, Finance, and Regional Marketing teams.Drive continuous improvement and innovation by exploring new consumer engagement opportunities, channels, and activation strategies.The Successful ApplicantBachelor's Degree in Marketing, Business Administration, or a related discipline.Minimum 5 years of experience in FMCG brand marketing, brand management, or strategic marketing roles.Proven track record of building brands and delivering commercial results through successful marketing campaigns.Experience managing premium, lifestyle, luxury, beverages, or consumer brands is highly preferred.Strong understanding of Malaysian consumer behaviour, market dynamics, and customer insights.Demonstrated ability to manage multiple stakeholders across local, regional, and global matrix organizations.Strong analytical skills with experience evaluating campaign effectiveness, business performance, and marketing ROI.What's on OfferOpportunity to lead a portfolio of globally recognized premium beverage brands with significant marketing ownership.Exposure to regional and global stakeholders, providing excellent career development and strategic growth opportunities.Dynamic and entrepreneurial culture that encourages innovation, collaboration, and continuous learning.ContactJiayi EowQuote job refJN-102026-7123277Phone number+60323024045Job summaryFunctionMarketingSpecialisationBrand & DesignWhat is your area of specialisation?FMCG (Fast Moving Consumer Goods)LocationMalaysiaContract TypePermanentConsultant nameJiayi EowConsultant contact+60323024045Job ReferenceJN-102026-7123277
