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Brand Manager (FMCG - Beverages)

Kuala Lumpur Permanent View Job Description
We are seeking a commercially driven and consumer-focused Brand Manager to lead the development and execution of marketing strategies across a portfolio of premium brands. This role will work closely with cross-functional teams to build strong brands, deliver innovative campaigns, and achieve business objectives in a dynamic FMCG environment.
  • Own and grow an iconic, premium brand portfolio.
  • Accelerate your career in a dynamic FMCG environment

About Our Client

Our client is a leading FMCG organization with a strong portfolio of trusted premium brands. With a commitment to innovation, consumer excellence, and market leadership, the company continues to invest in talent and brand development to support its ambitious growth plans.

Job Description

  • Develop and execute annual brand strategies aligned with business objectives.
  • Drive brand growth through effective marketing campaigns, product launches, and promotional activities.
  • Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
  • Manage brand performance indicators, including market share, sales, profitability, and brand health metrics.
  • Collaborate with Sales, Trade Marketing, Supply Chain, and Finance teams to ensure successful execution of initiatives.
  • Lead consumer research projects and translate insights into actionable marketing plans.
  • Manage marketing budgets and ensure optimal return on investment.
  • Work closely with creative, media, and research agencies to deliver impactful campaigns.
  • Support innovation and new product development projects from concept to commercialization.
  • Prepare and present business reviews, performance reports, and strategic recommendations to senior management.

The Successful Applicant

  • Bachelor's Degree in Marketing, Business, or a related discipline.
  • Minimum 5 years of brand management or marketing experience within FMCG, consumer goods, or related industries.
  • Proven experience in managing marketing campaigns and delivering business growth.
  • Strong analytical, stakeholder management, and project management skills.
  • Excellent communication and presentation abilities.
  • Highly commercial, proactive, and results-oriented mindset.



What's on Offer

  • Opportunity to manage established, market-leading premium brands with strong consumer recognition.
  • Dynamic, collaborative culture offering excellent career progression, professional development and involvement in exciting innovation projects.
Contact
Jiayi Eow
Quote job ref
JN-092026-7103739
Phone number
+60323024045

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Jiayi Eow
Consultant contact
+60323024045
Job Reference
JN-092026-7103739

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.