Assistant Brand Manager (FMCG - Food & Beverages)

Selangor Permanent MYR84,000 - MYR96,000 per year View Job Description
This is an excellent opportunity for an ambitious marketer to join a rapidly growing Food & Beverage FMCG company that is expanding its footprint across Malaysia. As an Assistant Brand Manager, you will support brand growth initiatives, product launches, and integrated marketing campaigns, gaining hands-on exposure to end-to-end brand management in a high-growth environment.
  • Accelerate your brand management career with a fast-growing FMCG business.
  • Gain hands-on exposure to product launches and nationwide expansion initiatives.

About Our Client

Our client is a rapidly expanding Food & Beverage FMCG company that is strengthening its presence across Malaysia. With significant investments in brand building, innovation, and market expansion, the business offers an exciting environment for ambitious marketers looking to take on greater ownership and contribute to a high-growth journey.

Job Description

This is an excellent opportunity for an ambitious marketer to join a rapidly growing Food & Beverage FMCG company that is expanding its footprint across Malaysia. As an Assistant Brand Manager, you will support brand growth initiatives, product launches, and integrated marketing campaigns, gaining hands-on exposure to end-to-end brand management in a high-growth environment.

  • Develop and execute brand strategies to achieve revenue, market share, and profitability targets.
  • Lead annual brand planning, including marketing calendar development and budget management.
  • Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
  • Drive end-to-end New Product Development (NPD), from concept creation to commercial launch.
  • Plan and execute integrated marketing campaigns across digital, social, in-store, and traditional channels.
  • Partner closely with Sales, Trade Marketing, R&D, Supply Chain, and external agencies to ensure successful execution of initiatives.
  • Monitor campaign effectiveness and business performance, translating insights into actionable recommendations.
  • Manage product portfolio and lifecycle, including pricing, packaging, and promotional strategies.
  • Track and optimize marketing investments to maximize ROI and brand performance.
  • Prepare business reviews and presentations for senior management, providing strategic recommendations for future growth.



The Successful Applicant

  • Bachelor's Degree in Marketing, Business, or a related discipline.
  • 2-4 years of Brand Marketing experience within FMCG.
  • Food & Beverage FMCG experience is preferred.
  • Exposure to brand campaigns, product launches, or innovation projects.
  • Strong analytical skills with the ability to interpret market and consumer data.
  • Highly organized with strong project management and stakeholder management capabilities.
  • Proactive, hands-on, and eager to learn in a fast-paced growth environment.

What's on Offer

  • Opportunity to shape the growth journey of a business rapidly expanding across Malaysia.
  • High visibility role with significant ownership and influence on brand and commercial performance.
  • Competitive remuneration package, performance incentives, and strong career advancement opportunities as the company scales.

If this role aligns with your experience and aspirations, apply now!

Contact
Jiayi Eow
Quote job ref
JN-092026-7115069
Phone number
+60323024045

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Selangor
Contract Type
Permanent
Consultant name
Jiayi Eow
Consultant contact
+60323024045
Job Reference
JN-092026-7115069

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.