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Senior Copy Writer (Agency | Integrated Campaigns & Social)

Kuala Lumpur Permanent MYR90,000 - MYR102,000 per year Work from Home or Hybrid View Job Description
The Senior Copywriter will focus on crafting compelling and strategic content for integrated marketing campaigns across digital, social, and branding initiatives within the Media & Agency industry. This role requires exceptional writing skills, creativity, and a strong understanding of brand storytelling to deliver impactful messaging that aligns with client objectives and drives audience engagement.
  • Chance to apply strategic storytelling in an innovative environment.
  • Opportunity to lead compelling content that drives brand engagement.

About Our Client

Our client is an integrated agency that helps businesses build meaningful connections through strategy, content, design, and technology. They are known for creating innovative brand experiences and creative campaigns that drive growth and engagement for a diverse portfolio of clients.

Job Description

As a Senior Copy Writer, you will develop and write compelling copy across integrated campaigns, social content, digital platforms, and brand communications. Also:

  • Lead the copy development for campaign concepts, ensuring ideas are strategically grounded and creatively impactful.
  • Build clear and persuasive narratives within creative proposals and presentation decks.
  • Translate brand, business, and consumer insights into strong creative solutions.
  • Collaborate closely with Art Directors, Designers, Strategists, and Account teams to deliver integrated creative work.
  • Present ideas internally and participate confidently in client discussions and presentations.
  • Ensure all copy is aligned with brand tone of voice, campaign objectives, and creative standards.
  • Stay informed on cultural, social, and industry trends to create relevant and engaging content.

The Successful Applicant

A successful applicant should come with 5 to 8 years of copywriting experience, preferably within a fast-paced creative, advertising, or integrated agency environment. Also:

  • Experience working with Consumer, Financial Services, F&B, and/or Retail brands is highly preferred.
  • Proven experience developing integrated campaigns and social-first content.
  • Strong portfolio showcasing strategic thinking, concept development, and executional excellence across channels.
  • Ability to independently develop campaign ideas from brief to execution.
  • Strong understanding of how strategy informs creative development.
  • Comfortable presenting ideas and engaging with clients.

What's on Offer

  • Competitive annual salary ranging from MYR 90000 to MYR 102000.
  • Permanent role with opportunities for career development.
  • Engaging projects within the Media & Agency industry.



If you meet the requirements for this Senior Copy Writer position, we encourage you to apply.

Contact
Meryl Yiek
Quote job ref
JN-082026-7077535
Phone number
+60323024053

Job summary

Function
Digital
Specialisation
Digital Content
What is your area of specialisation?
Media & Agency
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Meryl Yiek
Consultant contact
+60323024053
Job Reference
JN-082026-7077535
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.