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Sales Manager - Chinese Medical Hall

Kuala Lumpur Permanent MYR132,000 - MYR204,000 per year View Job Description
The Sales Manager will play a key role in driving sales and managing relationships within the general trade channels for a leading FMCG organization. This role is based in Kuala Lumpur and requires a strategic thinker with a strong understanding of sales in the FMCG industry.
  • Gain strong on-ground experience managing complex general trade network.
  • Broaden your portfolio with both traditional and mass market channel ownership.

About Our Client

This opportunity is with a large organization in the FMCG industry that is well-established and recognized for its innovative approach to consumer goods. The company is committed to fostering growth and building strong partnerships with its clients.

Job Description

  • Own and drive commercial performance across the Chinese Medical Hall network, including traditional retailers and independent outlets.
  • Develop and execute channel-specific strategies to grow distribution, visibility, and sell-out.
  • Manage and strengthen relationships with key wholesalers, sub-distributors, and CMH operators.
  • Identify new business opportunities to expand coverage within fragmented traditional trade networks.
  • Partner closely with distributors to ensure strong execution, merchandising, and stock availability.
  • Plan and implement channel-appropriate promotions and trade activities tailored to CMH shoppers.
  • Monitor market trends, competitor activities, and customer behaviour to refine strategy.
  • Collaborate cross-functionally with marketing and supply chain to support business growth.

The Successful Applicant

  • A strong background in sales management within the FMCG industry.
  • Strong experience in FMCG general trade sales, with direct exposure to Chinese Medical Hall or traditional trade channels.
  • Proven track record in distributor management and channel expansion.
  • Deep understanding of CMH ecosystem, including key wholesalers and buying behaviours.
  • Strong relationship-building skills, with the ability to influence independent business owners and trade partners.
  • Entrepreneurial mindset with a hands-on approach to driving execution in the field.
  • Ability to communicate in Mandarin and/or relevant Chinese dialects is highly advantageous for this channel.

What's on Offer

  • Opportunity to lead a high-growth, underpenetrated channel with strong upside.
  • Autonomy to shape route-to-market and channel strategy.
  • A permanent role offering stability and career progression.
Contact
Aria Jalalullail
Quote job ref
JN-052026-7024036
Phone number
+60323024006

Job summary

Function
Sales
Specialisation
Direct Sales
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Aria Jalalullail
Consultant contact
+60323024006
Job Reference
JN-052026-7024036

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.