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Sales Manager (On‑Trade / HORECA) | Johor Bahru

Johor Bahru Permanent MYR90,000 - MYR102,000 per year Work from Home or Hybrid View Job Description
The Business Development Manager will focus on identifying and pursuing growth opportunities within the FMCG industry to drive sales and strengthen market presence. This role requires a strong understanding of sales strategies and the ability to build lasting relationships with clients.
  • Clear ownership, visibility, and direct impact on business growth.
  • Work with premium HORECA clients in a flexible, trust‑based setup.

About Our Client

The company is a well-established, large organization within the retail industry. Known for its commitment to excellence, it offers a supportive environment and fosters growth for its employees.

Job Description

  • Drive revenue growth across HORECA Key Accounts (hotels, high‑end restaurants, premium outlets).
  • Manage and strengthen relationships with existing distributors; identification of new distributors is an added advantage.
  • Execute on‑trade sales strategies aligned with brand and portfolio positioning.
  • Conduct 3-6 outlet visits per week, including evening engagements.
  • Build strong relationships with outlet owners, sommeliers, bar managers, and F&B decision‑makers.
  • Ensure strict adherence to company compliance, ethical standards, and entertainment policies.
  • Provide commercial insights and recommendations to management to support business growth.
  • Collaborate closely with marketing and regional stakeholders.

The Successful Applicant

  • 3-5 years of relevant sales experience, ideally within the alcohol/ spirits/ wine industry.
  • Candidates from competitors or similar premium alcohol companies strongly preferred.
  • Proven ability to build and maintain client relationships effectively.
  • Excellent communication, negotiation, and presentation skills.
  • Fluent English, Mandarin, and Cantonese.
  • Strategic thinking and the ability to identify growth opportunities.
  • A proactive attitude and results-driven mindset.
  • Knowledge of market trends and competitor analysis in the retail sector.

What's on Offer

  • Performance-based bonus to reward achievements.
  • Opportunities for career growth within a large organization.
  • Engaging and supportive company culture.
Contact
Aria Jalalullail
Quote job ref
JN-042026-6988407
Phone number
+60323024006

Job summary

Function
Sales
Specialisation
Field Sales
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Johor Bahru
Contract Type
Permanent
Consultant name
Aria Jalalullail
Consultant contact
+60323024006
Job Reference
JN-042026-6988407
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.