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Head of Marketing (Gaming/E-Sports)

Kuala Lumpur Permanent MYR225,000 - MYR275,000 per year View Job Description
This role is responsible for driving key business priorities, managing stakeholder relationships, and delivering initiatives that support organizational growth and operational excellence. The successful candidate will work cross-functionally to identify opportunities, solve business challenges, and contribute to strategic decision-making.
  • Join a market-leading gaming company
  • Unique opportunity to lead marketing in a niche industry

About Our Client

Our client is a leading global digital entertainment company recognized for creating and operating highly successful mobile products enjoyed by millions of users worldwide. With a strong international presence, the company is committed to innovation, collaboration, and delivering exceptional user experiences.

Job Description

  • Own MPL MY's brand narrative and campaign direction - define the story the league tells across the season, playoffs, and key moments
  • Lead marketing strategy and execution across social, digital, and campaign activation, directing the marketing team to deliver against it
  • Lead production and broadcast output - work directly with the Production Lead to ensure match-day delivery, player moments, and narrative come through at a professional standard
  • Own the KOL and influencer ecosystem - build and manage relationships with KOLs and restreamers that extend MPL MY's reach beyond the core fanbase
  • Provide narrative and relationship support on government relations and partnership conversations, working alongside the PIC on BD-adjacent storytelling
  • Own community storytelling - define the voice and content that speaks to MPL MY's fans, in coordination with the Operations team who build and manage fan communities on the ground
  • Lead, coach, and develop a marketing and content team - set direction, raise the quality bar, and hold the function accountable for outcomes delivered through others
  • Translate the PIC's commercial and strategic direction into narrative, campaigns, and content that build long-term brand equity for MPL MY
  • Represent MPL MY's marketing function in regional and cross-functional forums



The Successful Applicant

A successful Head of Marketing should have:

  • A degree in marketing, business, or a related field.
  • Proven expertise in developing and executing marketing strategies.
  • Strong leadership skills with experience managing teams.
  • Excellent analytical abilities to interpret market trends and campaign performance.
  • A deep understanding of the gaming industry.
  • Exceptional communication and stakeholder management skills.

What's on Offer

  • Career growth opportunities within a leading global digital entertainment organization, with exposure to regional and international projects.



If you are ready to take on the challenge of becoming the Head of Marketing , we encourage you to apply today!

Contact
Vinosha Jothiraja
Quote job ref
JN-072026-7059721
Phone number
+603 2302 4040

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Leisure, Travel & Tourism
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Vinosha Jothiraja
Consultant contact
+603 2302 4040
Job Reference
JN-072026-7059721

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.