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Head of E-Commerce | Fashion, Footwear & Lifestyle Retail

Kuala Lumpur Permanent MYR240,000 - MYR360,000 per year View Job Description
This is a high-impact leadership opportunity to shape e-commerce strategy, accelerate growth across Malaysia and Singapore, and become a key contributor to the next phase of the company's evolution. The successful candidate will have the opportunity to build scalable digital capabilities, influence strategic decision-making, and play a pivotal role in transforming how customers engage with the brand across multiple channels.
  • Opportunity to lead a high-profile digital transformation agenda
  • Extensive exposure to senior leadership and regional decision makers

About Our Client

Our client is a well-established international consumer retail organisation with a significant presence globally and a strong brand heritage built over decades.

With a large retail footprint, substantial market scale, and a newly energised leadership team, the business is investing heavily in digital capabilities, customer experience, and future growth. The organisation is embarking on an ambitious transformation agenda aimed at accelerating growth, modernising operations, and strengthening market leadership across the region.

This role offers exceptional visibility, significant influence, and the opportunity to work closely with local, regional, and global leadership teams.

Job Description

Reporting directly to senior leadership, this role will lead the overall e-commerce strategy and performance across Malaysia and Singapore. The successful candidate will be responsible for accelerating digital growth, enhancing customer engagement, strengthening omnichannel capabilities, and delivering transformational business outcomes.

Key Responsibilities

  • Develop and execute a comprehensive e-commerce growth strategy that supports ambitious business objectives and long-term market expansion plans across Malaysia and Singapore.
  • Own the online commercial agenda with accountability for revenue growth, profitability, customer acquisition, conversion optimisation, and overall digital business performance.
  • Lead the optimisation and growth of all digital sales channels, including marketplaces, social commerce platforms, owned e-commerce platforms, and emerging digital opportunities.
  • Identify and unlock new revenue streams by leveraging innovative digital solutions, strategic partnerships, customer engagement initiatives, and evolving consumer trends.
  • Drive the development and execution of customer relationship management and loyalty strategies to increase retention, engagement, and customer lifetime value.
  • Utilise data, analytics, and performance insights to improve customer journeys, optimise trading performance, and support strategic business decisions.
  • Strengthen omnichannel capabilities by creating seamless integration between online platforms and the physical retail network to enhance customer experience.
  • Lead digital transformation initiatives that improve organisational capabilities, operating models, technology adoption, and overall business effectiveness.
  • Build, mentor, and develop a high-performing e-commerce team while fostering a culture of accountability, innovation, collaboration, and continuous improvement.
  • Partner closely with marketing, retail operations, merchandising, supply chain, finance, and technology teams to ensure alignment and execution of growth initiatives.
  • Collaborate extensively with regional and global stakeholders to implement best practices, leverage international capabilities, and drive strategic priorities.
  • Act as a trusted advisor to senior leadership, providing recommendations on digital opportunities, industry trends, competitive developments, and future growth initiatives.


The Successful Applicant

We are seeking a commercially driven digital commerce leader with a proven track record of scaling online businesses, leading high-performing teams, and delivering transformational growth within consumer-facing organisations. Key requirements include:

  • Bachelor's Degree in Business, Marketing, Digital Commerce, or a related discipline. An MBA or postgraduate qualification would be advantageous.
  • At least 10 years of progressive leadership experience across e-commerce, digital commerce, omnichannel retail, direct-to-consumer, or digital business environments.
  • Strong industry experience gained within retail, fashion, footwear, beauty, lifestyle, sporting goods, FMCG, consumer products, or other customer-centric industries.
  • Demonstrated success driving substantial online revenue growth, digital acceleration, customer acquisition, and business transformation initiatives.
  • Deep understanding of marketplace ecosystems, social commerce, CRM, customer lifecycle management, digital trading, and performance-driven growth models.
  • Strong commercial acumen with experience managing budgets, revenue targets, profitability metrics, and strategic business priorities.
  • Proven leadership experience managing, coaching, and developing sizeable teams while building a strong performance culture.
  • Experience operating within complex, matrix, or multinational organisations with exposure to regional and global stakeholders.
  • Exceptional communication and stakeholder management skills, with confidence presenting to executive leadership teams and senior decision makers.
  • Entrepreneurial, resilient, and highly adaptable, with the ability to thrive in fast-paced environments undergoing significant transformation and growth.


What's on Offer

  • Opportunity to lead a high-profile digital transformation agenda with direct ownership of a significant growth mandate.
  • Extensive exposure to senior leadership, regional decision makers, and global functional teams.
  • The chance to leave a lasting impact by scaling a growing e-commerce business and shaping the future direction of a recognised consumer brand.



Contact
Ee Lyn Soo
Quote job ref
JN-082026-7080087
Phone number
6012 375 7232

Job summary

Function
Sales
Specialisation
Online Sales
What is your area of specialisation?
Retail
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Ee Lyn Soo
Consultant contact
6012 375 7232
Job Reference
JN-082026-7080087

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.