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Digital Marketing Manager (CRM & Performance Marketing)

Kuala Lumpur Permanent MYR144,000 - MYR168,000 per year View Job Description
This role leads the organisation's digital growth agenda across CRM, performance marketing, search, social media and e-commerce, ensuring a seamless customer journey that drives engagement, conversion and revenue growth. The successful candidate will optimise customer data and CRM capabilities, lead a team of specialists, and partner with key stakeholders and agencies to accelerate digital transformation, omnichannel growth and business performance.
  • Drive omnichannel marketing impact through data and innovation.
  • Own customer growth strategy across digital and offline touchpoints.

About Our Client

Our client is a leading international consumer and retail brand with a strong omnichannel presence and loyal customer base. The organisation is investing in digital transformation, customer experience, and data-driven growth while offering a collaborative culture, flexible working environment, and strong focus on employee development.

Job Description

As a Digital Marketing Manager, you will own the end-to-end digital customer journey across CRM, search, social media, paid media, and brand.com, ensuring all digital touchpoints work together to drive traffic, engagement, conversion, and customer loyalty. Also:

  • Develop and scale a data-driven CRM ecosystem by leveraging customer databases, loyalty programmes, audience segmentation, and marketing automation to improve acquisition, retention, and lifetime value.
  • Drive performance marketing initiatives across search, paid social, retargeting, and digital media channels, continuously optimising campaign effectiveness, conversion rates, and ROI.
  • Partner with commercial and sales stakeholders to grow the brand-owned e-commerce platform, enhancing online customer experience and commercial performance.
  • Lead, coach, and develop a team of digital specialists while fostering a culture of accountability, innovation, continuous learning, and high performance.
  • Collaborate with cross-functional teams and external agencies to deliver integrated digital initiatives and support omnichannel business growth objectives.



The Successful Applicant

As a successful applicant, you should come with:

  • As least 10 years of experience in digital marketing, performance marketing, CRM, digital commerce, or related fields, including team leadership experience.
  • Proven experience building or transforming CRM capabilities, including customer segmentation, personalisation, marketing automation, and customer data utilisation.
  • Ability to balance strategic thinking with hands-on execution, with a track record of independently driving initiatives from concept to delivery.
  • Strong stakeholder management skills with experience collaborating across marketing, commercial, sales, technology, customer experience, and agency partners.
  • Results-oriented individual with a growth mindset, strong ownership, commercial acumen, and passion for driving performance and continuous improvement.

What's on Offer

  • Competitive remuneration package with benefits
  • Flexible working hours, strong work-life balance culture, annual flexi benefits
  • Opportunity to make a measurable commercial impact by driving customer acquisition, conversion, retention, and digital revenue growth through direct-to-consumer channels.
Contact
Meryl Yiek
Quote job ref
JN-082026-7088459
Phone number
+60323024053

Job summary

Function
Digital
Specialisation
Digital Marketing Manager / Head of Digital
What is your area of specialisation?
Retail
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Meryl Yiek
Consultant contact
+60323024053
Job Reference
JN-082026-7088459

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.