Save Job Back to Search Job Description Summary Similar JobsPlay a key role in shaping the future direction of globally recognised brandsJoin a world-class marketing organisationAbout Our ClientOur client is a globally recognised consumer goods organisation with an exceptional portfolio of category-leading brands enjoyed by consumers around the world. Renowned for its strong marketing heritage, investment in innovation, and people-first culture, the business offers a highly collaborative environment where bold ideas, creativity, and commercial impact are valued and celebrated.Job DescriptionLead the brand and content agenda across Asia, driving world-class creative work, culturally relevant storytelling, and brand growth across multiple markets. Key responsibilities include:Define and lead the regional brand and content strategy across Asia.Translate global brand vision into compelling regional marketing initiatives.Drive the development of breakthrough campaigns and content that resonate with consumers.Lead end-to-end creative development from insight and briefing through to execution.Champion creative excellence and elevate the quality of brand communications.Deliver integrated marketing campaigns across digital, social, media, commerce, and experiential channels.Partner closely with cross-functional teams to bring brand strategies to life.Build strong relationships with agency partners to unlock best-in-class creative output.Ensure brand consistency while adapting campaigns for local market relevance.Leverage consumer, cultural, and market insights to inform strategy and decision-making.Establish clear measures of success and optimise campaign effectiveness and ROI.Identify opportunities to scale successful ideas, assets, and capabilities across the regionThe Successful ApplicantWe're seeking a strategic and creative marketing leader with a passion for building iconic brands across Asia. Key requirements include:Bachelor's degree in Marketing, Business, Communications, or a related discipline.10+ years of experience in brand marketing, communications, content, or creative leadership.Open to candidates from both leading consumer brands and agency environments.Proven experience leading regional or multi-market marketing initiatives across Asia.Strong track record of building brands and delivering impactful campaigns.Excellent brand strategy and storytelling capabilities.Deep understanding of digital, social, content, and modern marketing ecosystems.Experience managing creative development across multiple stakeholders and markets.Strong stakeholder management and influencing skills.Commercially minded with a focus on effectiveness, performance, and business results.What's on OfferRegional Influence | Take ownership of brand and content strategy across Asia and play a key role in shaping the future direction of globally recognised brands.Creative Impact at Scale | Lead meaningful campaigns and consumer experiences that reach millions of people across multiple countries, cultures, and platforms.Career-Defining Opportunity | Join a world-class marketing organisation where you'll work alongside exceptional talent, influence senior leadership, and leave a lasting mark on some of the world's most iconic brands.ContactEe Lyn SooQuote job refJN-082026-7080154Phone number6012 375 7232Job summaryFunctionMarketingSpecialisationBrand & DesignWhat is your area of specialisation?FMCG (Fast Moving Consumer Goods)LocationKuala LumpurContract TypePermanentConsultant nameEe Lyn SooConsultant contact6012 375 7232Job ReferenceJN-082026-7080154
