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Head of Digital Marketing (Arts, Cultural & Heritage)

Kuala Lumpur Permanent MYR180,000 - MYR192,000 per year View Job Description
The Head of Digital Marketing will leads the development and execution of a cohesive digital, brand, and storytelling strategy to build a strong cultural destination brand, grow local and international audiences, and support the long‑term vision of revitalising a historic urban district into a vibrant arts and heritage hub.
  • Build a meaningful cultural legacy through storytelling and place‑based branding
  • Work hands‑on with founders shaping a landmark arts and heritage destination

About Our Client

A cultural and heritage organisation dedicated to revitalising the historic core of Kuala Lumpur into a vibrant arts and cultural destination. The organisation is developing a heritage precinct anchored by a museum and a future theatre, supported by curated local F&B, cultural experiences, and the adaptive reuse of heritage shoplots. It operates with a purpose‑driven, long‑term approach, placing strong emphasis on storytelling, place‑based narratives, and elevating under‑represented Malaysian artists within a lean, hands‑on working environment.

Job Description

As a Head of Digital Marketing, you will define and lead the overall digital marketing and brand strategy, establishing a clear brand voice, positioning, and messaging across all digital channels. Also:

  • Translate organisational vision and cultural objectives into actionable digital plans, including campaigns, content strategies, and launch narratives.
  • Oversee the full digital ecosystem, including website, social platforms, newsletters, and digital campaigns, ensuring consistency and storytelling quality.
  • Drive audience development locally, regionally, and internationally, with a focus on cultural audiences and visitors.
  • Lead content and storytelling direction, guiding editorial, social, video, and multimedia content to reflect heritage, place‑based narratives, and cultural context.
  • Provide strategic oversight of communications and PR, ensuring alignment between digital marketing, media outreach, and key announcements or launches.
  • Collaborate closely with internal teams and external partners, including tenants and cultural partners, to deliver integrated campaigns that increase visitation, engagement, and destination appeal.

The Successful Applicant

A successful applicant, you should come with:

  • Proven experience leading digital‑first brand or marketing strategies; exposure to cultural or heritage environments is an advantage
  • Strong capability in brand storytelling, content strategy, and narrative development, with a hands‑on approach.
  • Experience leading and developing small teams, with the ability to work collaboratively in lean, entrepreneurial environments.
  • Strong strategic thinking combined with practical execution and attention to detail.
  • Passion for culture, heritage, and public engagement, with sensitivity to communityand place‑based narratives.



What's on Offer

  • High ownership role with end‑to‑end responsibility for brand, storytelling, and audience development
  • Opportunity to lead digital marketing efforts in a respected organisation.
  • Engage with arts and cultural projects within the financial services industry.
  • Collaborative work environment with a focus on innovation.
  • Long-term career development in a stable and supportive company.



If you are passionate about digital marketing and want to make a meaningful impact in the arts and cultural sector, we encourage you to apply today!

Contact
Meryl Yiek
Quote job ref
JN-052026-7026946
Phone number
+60323024053

Job summary

Function
Digital
Specialisation
Digital Marketing Manager / Head of Digital
What is your area of specialisation?
Leisure, Travel & Tourism
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Meryl Yiek
Consultant contact
+60323024053
Job Reference
JN-052026-7026946

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.