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Head of Brand Activation & Visual Merchandising (Retail)

Petaling Jaya Permanent MYR216,000 - MYR240,000 per year View Job Description
This is a rare opportunity to lead the marketing and visual merchandising agenda for a globally recognised brand as it embarks on a bold transformation journey. You will play a pivotal role in redefining how consumers experience the brand, bringing global strategy to life through powerful storytelling, creator partnerships, impactful retail experiences, and seamless omnichannel execution across Malaysia and Singapore.
  • Lead an exciting brand transformation
  • Shape consumer experiences across markets

About Our Client

Our client is an iconic global consumer brand undergoing a significant evolution from a traditionally functional category leader into a modern, aspirational lifestyle brand. Backed by strong global investment, the business is focused on creating stronger emotional connections with consumers through elevated branding, fashion-led storytelling, digital engagement, and best-in-class retail experiences across every touchpoin

Job Description

  • Lead the Brand Activation & Visual Merchandising function across Malaysia and Singapore.
  • Champion the local execution of a major brand transformation, ensuring global brand vision is translated into culturally relevant and commercially impactful campaigns.
  • Move the brand beyond transactional and promotional marketing towards fewer, bigger, and more meaningful stories that build brand desire and loyalty.
  • Drive integrated brand campaigns across digital, social, PR, retail, CRM, and in-store channels.
  • Leverage creators, influencers, and social platforms to position the brand firmly within the consumer's fashion and lifestyle world.
  • Elevate visual merchandising standards to create inspiring and consistent brand experiences across stores and department store counters.
  • Partner closely with sales, merchandising, regional marketing, digital, and CRM teams to drive awareness, footfall, conversion, membership growth, and sales performance.
  • Lead agency and vendor relationships while managing marketing calendars, budgets, campaign performance, and continuous optimisation.

The Successful Applicant

A successful Head of Brand Activation & Visual Merchandising should have:

  • Bachelor's Degree in Marketing, Business Administration, or a related discipline.
  • At least 8 years of experience in brand marketing, ideally within retail, fashion, beauty, lifestyle, or consumer brands.
  • Proven success in building brands, executing integrated campaigns, and driving consumer engagement.
  • Strong understanding of modern brand storytelling, creator marketing, social media, and retail marketing.
  • Experience translating regional or global brand strategies into successful local market execution.
  • Commercially minded with strong analytical capabilities and business acumen.
  • Inspirational leadership skills with the ability to influence cross-functional stakeholders.
  • Passion for fashion, consumer trends, and creating memorable brand experiences.

What's on Offer

  • Opportunity to lead one of the most exciting brand transformation journeys in the consumer lifestyle space.
  • Regional leadership exposure with the chance to shape how consumers experience a globally recognised brand across Malaysia and Singapore.



If this role excites , we encourage you to apply.

Contact
Vinosha Jothiraja
Quote job ref
JN-082026-7091299
Phone number
+603 2302 4040

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
Retail
Location
Petaling Jaya
Contract Type
Permanent
Consultant name
Vinosha Jothiraja
Consultant contact
+603 2302 4040
Job Reference
JN-082026-7091299

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.