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Digital Strategist Lead (Marketing Agency)

Kuala Lumpur Permanent MYR100,000 - MYR120,000 per year View Job Description
The Digital Strategist will be responsible for crafting and implementing data-driven strategies to enhance digital marketing efforts, aligning them with business objectives. This role focuses on delivering measurable results through innovative digital campaigns in the professional services industry.
  • Drive integrated digital campaigns for leading global automotive brands.
  • Grow through data-driven strategy and creative innovation.

About Our Client

Our client is a well-established organisation in the marketing and communications industry, recognised for delivering innovative campaigns and strategic brand solutions. It combines creativity, consumer insights, and digital expertise to help businesses strengthen their market presence and achieve sustainable growth.

Job Description

As a Digital Strategist, you are responsible to develop and execute digital marketing strategies across multiple platforms and channels, identifying the right target audiences throughout the customer journey to drive brand awareness, engagement, and conversion. Also:

  • Lead and support website-focused digital campaigns (brand.com), ensuring initiatives are optimised for traffic growth, user experience, lead generation, and business performance objectives.
  • Serve as a strategic advisor to regional and local clients, providing digital consultation, brand governance, and best practice guidance while ensuring alignment with brand standards and marketing objectives.
  • Manage performance-driven campaigns for automotive brands, leveraging data, analytics, and consumer insights to optimise campaign effectiveness, conversions, and sales outcomes.
  • Coordinate with agencies, vendors, and cross-functional teams including account, media, creative, and production teams to ensure seamless campaign execution, stakeholder alignment, and timely delivery.
  • Monitor, analyse, and report campaign performance, providing actionable recommendations through tools such as Google Analytics and other tracking platforms; experience in HTML, website audits, security reporting, and digital compliance is an added advantage.

The Successful Applicant

As a successful applicant, you should come with a Bachelor's Degree in Marketing, Communications, Business, Digital Media, or a related field, with at least 8 years of experience in digital marketing, digital strategy, or agency environments.

  • Proven experience across the digital marketing ecosystem, including performance marketing, CRM, social media, programmatic advertising, website marketing, and integrated campaign planning.
  • Strong client-facing and stakeholder management skills, with experience managing regional or APAC campaigns, providing strategic consultation, and working closely with agencies, vendors, and cross-functional teams.
  • Demonstrated expertise in data analytics and campaign performance optimisation, with hands-on experience using web analytics and reporting tools to drive insights, conversions, and business results.
  • Experience in a B2C agency environment with end-to-end campaign ownership, coupled with strong project management, communication, and multitasking abilities.
  • Working knowledge of HTML, CMS platforms (e.g., WordPress), website audits, SEO, and digital governance is an advantage.

What's on Offer

  • The opportunity to work on innovative digital projects in the professional services industry.
  • A collaborative and supportive work environment.
  • Room for professional growth and skill development in the digital field.



If you are passionate about driving digital success and eager to make an impact in the professional services sector, we encourage you to apply today!

Contact
Meryl Yiek
Quote job ref
JN-072026-7059818
Phone number
+60323024053

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
Media & Agency
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Meryl Yiek
Consultant contact
+60323024053
Job Reference
JN-072026-7059818

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.