Commercial Director - Fashion & Apparel (Global brand)

This role holds full accountability for the end-to-end retail business in Malaysia, overseeing commercial performance, operational excellence, and strategic growth initiatives. The successful candidate will lead a large organization while partnering closely with regional and global stakeholders to deliver transformation and sustained business performance.
Key responsibilities include:

• Own the overall retail P&L, setting strategic direction and delivering sustainable revenue growth, profitability, and market share expansion.
• Provide strong commercial and operational leadership, ensuring alignment of business priorities and consistent execution across all retail touchpoints nationwide.
• Lead the elevation of retail excellence, including store operations, customer experience, service standards, and in-store productivity optimisation.
• Drive end-to-end business transformation initiatives, including brand repositioning, simplification of product portfolios, and adoption of new operating frameworks.
• Build, lead, and inspire a high-performing leadership team, fostering a culture of accountability, agility, and continuous improvement across all levels.
• Champion a consumer-first mindset, ensuring that retail strategies and execution are aligned with evolving customer expectations and market trends.
• Collaborate closely with regional and global stakeholders, ensuring strong alignment to broader strategic objectives and leveraging best practices across markets.
• Strengthen omnichannel integration, partnering cross-functionally to create a seamless and consistent customer journey across physical and digital touchpoints.
• Oversee merchandising and assortment strategies, ensuring clarity in product offering, inventory optimization, and strong in-store storytelling.
• Drive organizational effectiveness, including talent development, succession planning, capability building, and fostering a high-performance culture.