Save Job Back to Search Job Description Summary Similar JobsShape a high-growth brand's SEA expansion journeyBuild and lead a regional merchandising functionAbout Our ClientOur client is a globally expanding fashion retailer known for its strong end-to-end product development and retail execution model. With Southeast Asia as a key growth priority, they are investing in building a regional hub to drive localized merchandising excellence and accelerate commercial performance across markets.Job DescriptionOwn and elevate merchandising performance across Southeast Asia markets. Drive strategic product decisions through data, insight, and commercial instinct. Key responsibilities include:Define and continuously refine regional merchandising strategies, translating evolving consumer behaviours, climate needs, and local trends into commercially relevant product directionTake full ownership of the merchandise lifecycle, from initial product ideation through buying, launch execution, real-time performance tracking, and post-season evaluationArchitect balanced and high-performing assortments, ensuring the right mix of fashion, core, and volume drivers across price points and categoriesLead investment planning through disciplined investment planning and inventory budgeting management, optimising inventory deployment while maintaining flexibility to react to tradeEstablish a strong in-season trading rhythm, leveraging weekly sales and inventory data to drive replenishment, rebalancing, and markdown decisionsIdentify opportunities and risks early, executing fast-reaction strategies to maximise sell-through while protecting margin and brand positioningAct as the key regional voice to HQ, influencing design and product direction with clear, data-backed insights on local customer demandDeeply understand competitive landscape and channel dynamics, translating market observations into actionable product and pricing strategiesConduct regular store and market visits, diagnosing product performance gaps and elevating execution standards across merchandising and visual merchandisingBuild and lead a high-calibre merchandising team, embedding structure, accountability, and strong commercial thinking across buying and planning functionsThe Successful ApplicantWe are looking for a commercially driven merchandising leader in retail with strong regional exposure. Key requirements include:Proven experience in fashion merchandising, buying, or product planning within fast-paced retail environmentsStrong track record in driving assortment, inventory, and in-season performance across multiple categoriesDeep understanding of inventory planning, assortment building, and weekly trading frameworksExperience operating across multiple markets, with a solid grasp of Southeast Asia consumer behaviour preferredHighly analytical with the ability to turn data into clear, commercially impactful decisionsDemonstrated ability to influence cross-functional teams, particularly design and product development stakeholdersExperience building or leading teams, with a focus on elevating capability and performanceAgile, hands-on, and comfortable operating in a fast-growth, evolving environmentWhat's on OfferDrive SEA expansion in high-growth fashion marketsBuild regional merchandising strategy from ground upHigh ownership, visibility, and decision-making impactContactEe Lyn SooQuote job refJN-062026-7039808Phone number6012 375 7232Job summaryFunctionRetailSpecialisationMerchandise & Supply ChainWhat is your area of specialisation?RetailLocationKuala LumpurContract TypePermanentConsultant nameEe Lyn SooConsultant contact6012 375 7232Job ReferenceJN-062026-7039808
