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As the Digital Marketing Specialist/Supervisor, you will be responsible for the overall marketing strategies that are aligned with the company's goals, servicing clients by managing the budget, identifying marketing channels, producing engaging contents and marketing campaigns, implementing lead generation strategies, driving CRM and monitoring the marketing performance.
This is a strategic role with an oversight of all aspects of digital marketing in the organization with the aim of driving brand awareness and generating leads to the company. The Digital Marketing Specialist must possess strong understanding of the Malay market in the region.
As the Brand Content Manager, you will be responsible for developing and executing an integrated content strategy that aligns with the company's marketing objectives and enhances the consumer journey in the digital commerce landscape. This includes overseeing content creation, managing relationships with agencies and platforms, and measuring campaign performance to drive cost-effective results.
- Demonstrate experience in social media, digital marketing, online research and an intricate level of understanding of the role that the internet plays in a client's communication mix.- Solid understanding of online media outreach, experience and initiative in developing appropriate media strategies.
Reporting to the Marketing Head, Digital Services, you will be leading all marketing efforts for this given portfolio.
As a Digital Marketing Manager, you will be responsible for developing and implementing digital marketing strategies to drive online visibility, increase brand awareness, and generate leads for the company. You will oversee various digital marketing channels and work closely with cross-functional teams to achieve marketing goals and objectives.
Have practical expertise managing, analyzing, and optimizing campaigns on Facebook and LinkedIn.- Effectively communicate with clients to learn about their goals and objectives so that you can turn them into campaigns that get results.
Creating high-quality business content for digital marketing campaigns, including, but not limited to, social media posts, ad copy, email copy, and website content. The contents will focus on topics evolving around B2B marketing, business, technology, fintech etc.
Work with various teams, define product roadmap, and growth opportunities for APAC digital products. Conduct regular reviews and analysis on existing products and suggest improvements that contribute to business growth.
Chinese language skills is priority. This role involves overseeing brand development and communication strategies within the Resorts Entertainment Division, managing marketing collateral, and enhancing the guest experience through a mobile app. The candidate should have a background in marketing, experience in budget management, and proficiency in digital marketing, as well as Chinese language skills.
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