Back to search

Senior Brand Manager (FMCG)

Kuala Lumpur Permanent View Job Description
The Senior Brand Manager will drive brand strategy and execution for a beverage portfolio, focusing on driving growth and market share. This role requires expertise to deliver impactful campaigns and strong brand positioning.
  • Get noticed quickly!
  • Maximise your application!

About Our Client

Our client is a fast growing organisation, solidifying its ground as a category leader in the FMCG industry. They are known for their innovative branding, quality products and market disrupting abilities.

Job Description

Marketing Strategy & Execution

  • Develop and implement marketing strategies that build brand credibility and resonate with our target market.
  • Manage end-to-end marketing campaigns, including all digital channels and the full marketing funnel (awareness to conversion).
  • Supervise advertising, media, and events to maintain brand consistency.



Performance & Analytics

  • Track and report on campaign performance, assessing ROI and key performance indicators (KPIs).
  • Monitor market trends and competitor activities to inform strategy.
  • Maintain and manage the brand marketing budget.



Partnerships & Collaboration

  • Grow and manage our community and KOL partnerships.
  • Serve as the main point of contact for key internal stakeholders (sales, R&D) and external agency partners (creative, media, PR).



Team leadership

  • Manage a growing team under you



The Successful Applicant

A successful Senior Brand Manager should have:

  • A degree in marketing, business, or a related field.
  • Proven experience in brand management within the FMCG industry.
  • Strong knowledge of marketing and agency collaboration processes.
  • Excellent analytical and problem-solving skills.
  • Ability to manage multiple projects and meet deadlines effectively.
  • Strong communication and leadership abilities.
  • A creative mindset with a results-oriented approach.

What's on Offer

  • Attractive salary.
  • Opportunity to work within the fast-paced FMCG industry.
  • Opportunity to work with a category leader.
  • Hybrid work arrangements.
  • Collaborative and supportive company culture.



If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV

Contact
Sue Anne Yee
Quote job ref
JN-082025-6804738
Phone number
6012 375 0096

Job summary

Function
Marketing
Specialisation
Product Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Sue Anne Yee
Consultant contact
6012 375 0096
Job Reference
JN-082025-6804738

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.