Senior Brand Executive (FMCG F&B)

    Selangor Permanent

Added 20/12/2021

  • Opportunity to be part of an award winning FMCG company
  • Good career progression

About Our Client

Our client is a world leading FMCG company in its own category. They have recently penetrated the Malaysian market and are looking for talents to manage their brands to a greater height.

Job Description

The Senior Brand Executive will contribute actively to development of big ideas, engagement strategies and creates attractive and rewarding brand experiences. Other responsibilities include:

  • Contributes to development and executes strong, functionally aligned brand plan. Tracks and monitors the performance, health and strategic alignment. Understands business impact of Marketing and Trade Marketing investment of her/his brand
  • Ensure consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
  • Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
  • Develops and updates consumer portrait, consumer engagement funnel for her/his brand

The Successful Applicant

The ideal individual would have strong leadership skills and a vision for a bigger picture. You are to be a self-starter, creative and passionate about F&B marketing. Other requirements include:

  • Minimum of Bachelor's Degree in Marketing
  • Minimum of 2 years of FMCG Marketing experience
  • Team player and self motivator
  • Strength in digital marketing/ e-commerce will be an added advantage
  • Must have Nielsen/Kantar data analysis experience

What's on Offer

  • Opportunity to be part of an award winning FMCG company
  • Opportunity to lead the marketing department
  • Opportunity to innovate and develop products
Jason Gee
Quote job ref
Phone number
+603 2302 4077

Job summary

Product Marketing
FMCG (Fast Moving Consumer Goods)
Contract Type
Consultant name
Jason Gee
Consultant contact
+603 2302 4077
Job Reference