Senior Brand Executive (FMCG F&B)

The Senior Brand Executive will contribute actively to development of big ideas, engagement strategies and creates attractive and rewarding brand experiences. Other responsibilities include:

• Contributes to development and executes strong, functionally aligned brand plan. Tracks and monitors the performance, health and strategic alignment. Understands business impact of Marketing and Trade Marketing investment of her/his brand
• Ensure consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands
• Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
• Develops and updates consumer portrait, consumer engagement funnel for her/his brand