Regional Commercial Director, APAC - B2B

International Permanent MYR546,065 - MYR834,266 per year

Added 04/07/2022

  • Manage a lean team including sales and service
  • Lead double digital topline growth in APAC

About Our Client

Our client, a private equity backed firm, is a leading solutions provider in the packaging industry. Though they have been in business for more than a decade, a lot of strategic investments and changes have happened in the last twelve months and as part of their ambition to grow APAC into the largest contributor amongst the four regions, they are looking for a strategic business developer and leader to step into this Regional Commercial Director, APAC role. You will have full autonomy to make decisions for APAC and in fact, we are looking for someone who can study the market, make recommendations to the board, and execute.

Job Description

The Regional Commercial Director, APAC is responsible for driving direct and channel sales of machines into the packaging customers and dealers. Besides, this role will be responsible for leading ten headcounts, who cover sales, bids, technical support, and customer care.

Reporting to the Chief Commercial Officer, Global (based in Europe), this role is responsible for:

  • Design the strategic priorities in APAC and leading implementation
  • Growing the circa $20m Euro business into a $50-$100m business
  • Travelling in the region to understand customer pain points and being the voice of customer to the board and making relevant product recommendations
  • Meeting distributors in the region and driving any changes necessary to such relationships, including performance metrics
  • Driving initiatives in key markets like China and India and growing them to stage where they in a position to appoint country leaders and operate as independent P&Ls
  • Having a strong understanding of competitors in the industry and building a competitive edge
  • Driving a good team culture with the existing and future team members

The Successful Applicant

  • Degree in mechanical, industrial or a related discipline, followed by an MBA
  • 15 years or more in a strategic business development role or General Management role in APAC, but experience of working outside of APAC too so you can implement best practices from mature markets like North America and EMEA
  • Prior experience in the packaging industry or a passion for the industry, as this is a technical large value sales environment
  • Knowledge and expertise in managing sales across India, China, SEA, and ANZ
  • Experience in driving double digital growth for a B2B sales business
  • The role requires frequent overseas travel, so you need to be flexible with such requirements

What's on Offer

Our client is a medium size firm, that runs a global operation. They are experts in a niche area within packaging and intend to acquire more market share by going into each market and understanding customer pain points. Despite the turbulent market conditions in the last two years, they have been committed to their growth and investment plans. With their origins in Europe, they have enjoyed a reputable brand recognition and are looking for someone who will be a true brand ambassador and the future General Manager / Managing Director of APAC.

The remuneration for this role and benefits, bonuses will be in line with the market and linked to the top line growth and retention in the team. You will have full autonomy to make decisions for APAC and in fact, we are looking for someone who can study the market, make recommendations to the board, and execute.

Anurag Garg (Lic No: R1215997)
Quote job ref
Phone number
+65 6416 9817

Job summary

B2B Sales
What is your area of specialisation?
Industrial / Manufacturing
Contract Type
Consultant name
Anurag Garg (Lic No: R1215997)
Consultant contact
+65 6416 9817
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.