Regional Category and Activation Manager (APAC)

Malaysia Permanent MYR400,000 - MYR480,000 per year
  • Highly visible and regional role to oversee the APAC market
  • Senior leadership position for a reputable Food Services Company

About Our Client

The client is one of the leading players in the dairies and food ingredients industry, dedicated to delivering high-quality products to our customers. We are seeking a dynamic and experienced Regional Category and Activation Manager to join the team and drive the channel initiatives across Asia Pacific.

Job Description

  • Develop and implement trade activation plans aligned with overall business objectives, focusing on key product categories and target markets.
  • Collaborate with sales, marketing, and product teams to identify opportunities for growth, including new product launches, promotions, and pricing strategies.
  • Analyse market trends, consumer behaviour, and competitive landscape to identify insights and capitalise on market opportunities.
  • Create impactful marketing and trade marketing materials such as point-of-sale materials, merchandising displays, and sales presentations.
  • Manage trade marketing budgets, tracking expenses, and ensuring effective allocation of resources to achieve maximum ROI.
  • Build strong relationships with sales team, trade partners and distributors to ensure effective execution of channel and category initiatives.
  • Monitor and evaluate the performance of activation campaigns, using data-driven insights to optimise strategies and tactics.
  • Conduct regular market visits and engage in fieldwork to gather feedback, identify challenges, and align strategies with market realities.
  • Stay current with industry trends, competitor activities, and emerging opportunities, providing recommendations to leadership as needed.

The Successful Applicant

  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
  • Strong experience in sales, marketing and trade marketing or related roles within the dairies/food ingredients industry.
  • Proven track record of developing and executing successful trade marketing strategies.
  • Strong analytical skills with the ability to interpret data and insights to drive decision-making.
  • Excellent communication, presentation, and interpersonal skills.
  • Proficiency in MS Office suite; experience with marketing analytics tools is a plus.
  • Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.

What's on Offer

  • Leading senior leadership position for a renowned Food Services Company in Malaysia .
  • Highly visible role with autonomy to drive change.
  • Growth prospects.
Carmen K Lee
Quote job ref
Phone number
6012 375 2458

Job summary

Trade Marketing
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Contract Type
Consultant name
Carmen K Lee
Consultant contact
6012 375 2458
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.