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Product Marketing & GTM Senior Manager - Mobile App

Kuala Lumpur Permanent MYR144,000 - MYR240,000 per year View Job Description
We're seeking a dynamic Product Marketing Manager/Senior Manager to champion the go-to-market strategy and growth initiatives for our entertainment based, community engagement platform. This role combines deep understanding of the community background with product marketing expertise to drive platform adoption and engagement across mobile and web.
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  • Opportunity to join a market disruptor with huge expansion plans ahead
  • Opportunity to lead and develop the product marketing strategy

About Our Client

Our client is a market disruptor in the entertainment space. They are an Asian-based company with global presence. It aims to build a platform that connects the community with creators across mobile and web based platforms. They are backed by strong fundings with huge expansion plans ahead.

Job Description

The Product Marketing Manager/Senior Manager will be leading the strategy and execution of the web and app-based platform, craft go-to-market and user acquisition strategy. Key requirements include:

Product Marketing Strategy & Implementation

  • Develop and implement thorough go-to-market strategies for new platform features and updates.
  • Craft persuasive value propositions and messaging frameworks that appeal to a global audience.
  • Drive product positioning and storytelling across all marketing channels.
  • Plan and manage product launch campaigns, including timelines, deliverables, and performance metrics.



Market & Audience Insights

  • Conduct regular market research to understand community behaviors, preferences, and engagement trends.
  • Track the competitive landscape to uncover new market opportunities.
  • Collect and analyze user feedback to refine product positioning and marketing strategies.
  • Develop and maintain comprehensive user personas and journey maps.



Growth & User Acquisition

  • Design and refine multi-channel user acquisition strategies.
  • Collaborate with digital marketing teams to create impactful paid and organic campaigns.
  • Seek and establish strategic partnerships within the entertainment sectors.
  • Define and monitor KPIs for user growth and engagement.



Content & Community Engagement

  • Oversee creation of marketing content tailored to the community
  • Work with community managers to strengthen community relationships.
  • Develop targeted engagement strategies for various user segments.
  • Launch influencer marketing initiatives within the community.



Cross-functional Collaboration

  • Work closely with product teams to ensure marketing alignment with the product roadmap.
  • Partner with UX/UI teams to enhance user onboarding and engagement experiences.
  • Collaborate with data analytics teams to evaluate and improve marketing efforts.
  • Coordinate with regional teams to ensure cultural relevance and market fit across regions.

The Successful Applicant

The successful candidate is an experienced product marketer/go-to-market lead within the mobile apps or entertainment platforms.

  • Over five years of experience in product marketing
  • Proven track record of successfully launching and growing consumer products.
  • Skilled in mobile app marketing with expertise in ASO and SEO strategies.
  • Data-focused marketing approach paired with strong analytical abilities.
  • Proficient in storytelling and content strategy development.
  • Experienced in managing cross-functional projects and teams effectively.



What's on Offer

  • Great opportunity to lead product marketing and go-to-market strategy of a new platform
  • Work with a young and passionate team
Contact
Ee Lyn Soo
Quote job ref
JN-112024-6581896
Phone number
6012 375 7232

Job summary

Function
Marketing
Specialisation
Product Marketing
What is your area of specialisation?
Technology & Telecoms
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Ee Lyn Soo
Consultant contact
6012 375 7232
Job Reference
JN-112024-6581896

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.