Performance Marketing Manager

Malaysia Permanent
  • Identify ways to unlock business growth via tech and data.
  • Join a strong and diverse team of digital experts across APAC.

About Our Client

Connecting Data, Marketing, Commerce & Customer Experience. The client has award-winning digital, tech and creative Marketing experts committed to deliver business results. End-to-end commerce excellence, from marketing and content optimisation to store operations.

Job Description

  • Experience: Experience with performance marketing campaigns is required & digital agency background is preferred.
  • Technical skills: A strong technical & hands on execution skills on platforms such as Google Ads, Meta Ads, DV360, Twitter, Tiktok Ads, Linkedin Ads are required. Experience on Shopee & Lazadaads are plus. Strong execution/optimization skills on different types of campaign objective (Reach, Views, Link Clicks, Leads, Conversion etc)
  • Advance Technical skills: Experience on all advance ads format such as Facebook CPAS (Collaborative ads), Google Shopping ads, Dynamic search ads, AB testing/Multivariate split test, Brand Lift Test.
  • Analytical skills: Excellent analytical skills to evaluate the effectiveness of campaigns and make data-driven decision. Strong understanding of utm tracking, ad tags/pixel generation & implementation, campaign's insight reporting from all ads platform is required. Familiarity with web analytics tools like Google Analytics is also essential. Experience on MMP like Branch, Appsflyers, GTM are plus.
  • Customer focus: A strong understanding of the target audience and be able to develop unique and innovative campaign ideas that resonate with the target audience. High familiarity on audience segmentation in campaign/adgroup/ads, excellent experience on the creation/optimization of custom audiences, lookalike audiences & retargeting audiences in campaign.
  • Budget management: Experience with managing budgets from different ads platform and optimizing campaigns for maximum ROI (CPC, CPV, CPL, CPA etc) is crucial. Detail-oriented and able to ensure that all campaigns & budget are executed with precision and accuracy.
  • Time management: Strong time management skills are essential to ensure that all campaigns are executed on time and within budget, able to accommodate tight timeline of campaign execution.

The Successful Applicant

  • At least 4 - 6 years of experience in digital marketing, ad optimization, performance marketing, and client servicing within the online advertising industry.
  • Bachelor's degree in marketing, business, or a related field is typically required. A master's degree in marketing or advertising may be preferred.
  • Proficiency in Excel, Word, and PowerPoint.
  • Experience in Facebook Ad Manager, Google Search, Display, Google Analytics tools, Programmatic, etc
  • Experience on performance driven clients (e.g. E-commerce) will be advantageous
  • Fluent written and spoken language skills in English and local language

What's on Offer

Identify ways to unlock business growth via tech and data. Join a strong and diverse team of digital experts across APAC.

Rhyz Ruslan
Quote job ref
Phone number
6012 375 7614

Job summary

Performance Marketing
What is your area of specialisation?
Media & Agency
Contract Type
Consultant name
Rhyz Ruslan
Consultant contact
6012 375 7614
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.