Performance Marketing Manager

Malaysia Permanent

Added 26/02/2021

  • Potential to be part of a rapidly growing industry
  • Rewarding package for the shortlisted candidates

About Our Client

Our client is an e-wallet platform in Malaysia with significant presence within the nation. They are a rapidly growing start up with a strong funding backing up their expansion. With their huge expansion plans, they are looking for the right talents to be part of their growth journey.

Job Description

This role requires someone who is well versed in digital marketing funnels and is able to strategize, build, execute and optimize digital campaigns to acquire, grow and retain customers with the objective of optimizing the ROI

The general responsibilities include:

  • Plan, execute, monitor and optimize campaigns to acquire, grow and retain customers on major platforms such as Google, Facebook, Twitter, app & email marketing platforms
  • Establish targeting strategies based on customer lifecycle segmentation & predictive analytics.
  • Acquire and grow leads, app installations and in-app transaction conversion rates
  • Cross and upsell to customers
  • Collect, segment and interpret data and use for campaigns
  • Generate reports and create reports for stakeholders
  • Conduct research and analysis to generate reports
  • Work closely with internal & external stakeholders to obtain customer insights with the objective of building relevant and effective campaigns
  • Execute A/B testing based on hypothesis with the objective of improving campaigns to meet campaign objectives

The Successful Applicant

You should have keen sense for details with an analytical and critical thinking mindset and the ability to think creatively, highly driven and self-motivated

  • 3-4 years of working experience in digital performance marketing
  • Knowledge in digital marketing funnels
  • Strong understanding with experience in setting up & executing campaigns in Facebook, Google, Twitter, major app, mobile & email marketing platforms
  • Excellent presentation and speaking skills
  • Able to adapt and perform in a fast moving environment

What's on Offer

  • Potential to be part of a rapidly growing industry
  • Rewarding package for the shortlisted candidates
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