Marketing Manager (Digital Bank)

Malaysia Permanent MYR100,000 - MYR120,000 per year
  • Join a dynamic team within Malaysia's biggest financial institution
  • Opportunity to join an organization with huge growth and expansion plans

About Our Client

This Digital bank team is a dynamic team within Malaysia's biggest financial institution. The focus encompasses a range of online banking services, including mobile apps, internet banking, e-wallets, and digital payment solutions, aimed at providing convenient and secure financial services to customers.

Job Description

  1. Drive B2B segment growth through initiatives focused on increasing awareness, customer acquisition, and retention to meet business goals.
  2. Plan and execute marketing campaigns for a new product launch, including generating concepts, developing go-to-market strategies, and managing budgets based on actionable insights.
  3. Conduct business case analysis to justify proposed campaigns and their potential impact.
  4. Lead and oversee marketing campaigns that support the introduction of innovative offerings.
  5. Evaluate campaign performance through post-mortem analysis, considering the implications for creative elements, media strategies, and overall business outcomes. Continuously track campaign effectiveness and recommend enhancements.

The Successful Applicant

  • Required experience: 8-10 years in brand and marketing communications, including knowledge of advertising agency processes and media performance evaluation.
  • Bonus experience: B2B marketing and property industry knowledge.
  • Ability to understand business needs and develop strategies based on strong business acumen.
  • Proficiency in the entire marketing mix, including leveraging various marketing channels for campaign activation, both above-the-line (ATL) and below-the-line (BTL) communications.
  • Demonstrated expertise in planning and executing end-to-end marketing campaigns.

What's on Offer

This company is much more than financial services and is anything but traditional. They have the people and ethos to act with speed, innovation, enterprise, and creativity. The scope of the offer, the size of the business, the freedom and autonomy to drive your career forward all adds up to a great place to work.

If you are a progressive marketer with a can-do attitude, this is an excellent opportunity to work with organisation.

Rhyz Ruslan
Quote job ref
Phone number
6012 375 7614

Job summary

Marketing Communications
What is your area of specialisation?
Financial Services
Contract Type
Consultant name
Rhyz Ruslan
Consultant contact
6012 375 7614
Job Reference

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.