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Influencer Marketing Specialist (FMCG - Lifestyle Product)

Kuala Lumpur Permanent Work from Home or Hybrid View Job Description
As an Influencer Marketing & Management Specialist, you will be responsible for developing and executing influencer strategies that align with brand values and marketing goals. You will identify, engage, and manage relationships with influencers across various platforms to drive brand awareness, engagement, and conversions.
  • Shape global brand stories through creative influencer campaigns.
  • Join a purpose-driven team redefining premium lifestyle products.

About Our Client

Our client is a fast-growing premium FMCG brand committed to redefining living through thoughtfully designed lifestyle products. With a strong focus on innovation, aesthetics, and environmental responsibility, we've carved out a unique space in the global market. They are on a mission to reduce single-use waste while delivering high-quality, design-forward solutions for everyday life.

Job Description

As an Influencer Marketing Specialist, you will be responsible in developing and implementing influencer marketing strategies and campaigns to support product launches, seasonal promotions, and brand storytelling. Also:

  • Identifing, veting, and onboarding influencers who align with brand ethos and target audience.
  • Negotiating contracts, managing budgets, and overseeing influencer agreements and deliverables.
  • Collaborating with influencers to co-create compelling, on-brand content across Instagram, TikTok, YouTube, and other relevant platforms.
  • Monitoring and analysing campaign performance metrics (e.g., reach, engagement, conversions, ROI) and optimize strategies accordingly.
  • Maintaining strong, long-term relationships with influencers and brand ambassadors.
  • Staying updated on influencer marketing trends, platform algorithm changes, and emerging creators.
  • Working cross-functionally with content, social media, PR, and e-commerce teams to ensure cohesive messaging and campaign integration.

The Successful Applicant

A successful applicant should have:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • 2-4 years of experience in regional influencer marketing, social media, or brand partnerships.
  • Proven track record of managing successful influencer campaigns.
  • Strong understanding of social media platforms and influencer ecosystems.
  • Excellent communication, negotiation, and relationship-building skills.
  • Data-driven mindset with the ability to analyze metrics and derive actionable insights.

What's on Offer

  • Opportunity to work within a growing company in the FMCG industry.
  • Collaborative and supportive work environment.
  • Professional growth opportunities and skill development.



If you are passionate about creating impactful content and are eager to contribute to a thriving company in the FMCG sector, we encourage you to apply for the Content Specialist role today!

Contact
Meryl Yiek
Quote job ref
JN-102025-6869117
Phone number
+60323024053

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Meryl Yiek
Consultant contact
+60323024053
Job Reference
JN-102025-6869117
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.