Head of Marketing (Digital Platform)

Kuala Lumpur Permanent

Added 10/10/2021

  • Opportunity to join a platform with huge growth and expansion plans
  • Be part of a company with award-winning culture

About Our Client

Our client is an online platform with the purpose of helping people live more productive and fulfilling working lives and help organisations succeed. This company is a listed company with a global presence comprising a strong portfolio of diversified business. This position is for the fastest growing part of the company's portfolio of business, with the platform attracting over 400 million visits a year.

Job Description

The Head of Marketing is a key role to drive the company's short to long term goals. The key responsibilities include:

  • Leading and driving strategic marketing direction in both B2C and B2B segments and propositions in local market
  • Developing the 360 marketing plan, from brand, content, social, CRM to digital in alignment with the business objectives of the local market
  • Responsible for marketing budget planning, execution and control
  • Providing inputs to the strategic programs, championing the needs of the customer journey, from brand awareness, loyalty to conversions in local market and consumers
  • Leading and overseeing the country marketing operation and driving achievement of business performance metrics
  • Drive creation and execution of local insights-driven programs; i.e, segment plans, social media management, PR programs
  • Proactively evaluate and understand market needs - products and services offered, ensuring that the offerings are competitive and ahead of industry requirements, providing amazing service resulting in customer loyalty
  • Build and drive a team of motivated individuals who are committed towards organisational purpose and goals, infusing in them the values and culture

The Successful Applicant

The successful candidate is an experienced marketing leader with proven track record of success in leading businesses to achieve growth in a challenging landscape, adapting to the changes in the market. Other requirements include:

  • Bachelor's degree in any related field. Masters qualification is an added advantage
  • 10 years of experience in a start up, digital or online business with strong business acumen and entrepreneurial mindset
  • At least 5 years of management experience and proven leadership in managing people from diversified backgrounds
  • Proven experience in developing creative fact-based growth strategy
  • A track record of having tackled genuinely ambiguous and strategic problems
  • Highly analytical, structured thinker with strong problem-solving skills
  • Strong sense of ownership and drive
  • Strong ability to influence key stakeholders from various backgrounds and cultures
  • Passion for the online industry and adaptable to change
  • Highly motivated and ready to join a fast-paced environment with high expectations

What's on Offer

  • Opportunity to join a platform with huge growth and expansion plans
  • Be part of a company with award-winning culture
Ee Lyn Soo
Quote job ref
Phone number
+603 2302 4050

Job summary

Contract Type
Consultant name
Ee Lyn Soo
Consultant contact
+603 2302 4050
Job Reference