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Head of Marketing (Customer Engagement)

Kuala Lumpur Permanent MYR108,000 - MYR132,000 per year View Job Description
The Head of Marketing will lead digital and customer engagement initiatives, driving campaigns, loyalty programs, and retention strategies to enhance brand awareness and customer lifetime value. This role combines marketing strategy, CRM, and content management to deliver impactful, data-driven customer experiences across multiple channels.
  • Lead nationwide digital loyalty transformation for a major consumer brand.
  • Shape customer journey & engagement strategy with full creative ownership.

About Our Client

This opportunity is with a long-standing consumer brand known for its nationwide reach and customer loyalty initiatives. The company provides a stable and collaborative workplace that encourages forward-thinking ideas and meaningful engagement strategies.

Job Description

As a Head of Marketing, you will be developing and executing marketing strategies to drive customer acquisition, engagement, and retention across retail and digital channels. Also:

  • Leading loyalty and CRM programs to strengthen customer relationships and enhance lifetime value.
  • Overseeing campaign planning, creative direction, and performance optimisation across paid, owned, and earned media.
  • Collaborating with cross functional teams to deliver insights-driven marketing initiatives.
  • Managing agency partners and ensure consistent brand communication across all touchpoints.

The Successful Applicant

A successful Head of Marketing, you should come with a degree in Marketing, Business Administration, or a related field.

  • Proven experience in customer management within the services industry.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal abilities.
  • A strategic mindset with a focus on client satisfaction and retention.
  • Proficiency in analysing data to inform decision-making.

What's on Offer

  • Opportunity to work in a respected professional services organisation.
  • Permanent role with potential for career advancement.
  • Exposure to a collaborative and innovative work environment.
  • Access to professional development and training programs.



If you are passionate about customer management and are ready to lead impactful initiatives, we encourage you to apply for this exciting opportunity.

Contact
Meryl Yiek
Quote job ref
JN-102025-6853765
Phone number
+60323024053

Job summary

Function
Digital
Specialisation
CRM
What is your area of specialisation?
Leisure, Travel & Tourism
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Meryl Yiek
Consultant contact
+60323024053
Job Reference
JN-102025-6853765

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.