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FMCG - Trade Marketing Manager

Petaling Jaya Permanent MYR144,000 - MYR156,000 per year View Job Description
We are looking for a skilled and strategic Trade Marketing Manager for our General Trade (GT) department. The ideal candidate will have a strong background in marketing and sales within the FMCG industry.
  • Drive trade marketing strategies to enhance brand visibility and sales growth.
  • Develop and execute campaigns to optimize product presence across MT and GT.

About Our Client

A globally recognized FMCG company specializing in health and wellness beverages, with a strong heritage and market presence, continuously developing products that enhance consumer well-being and drive sustainable growth.

Job Description

  • Develop and implement trade marketing strategies to drive brand awareness and sales growth.
  • Collaborate with sales, marketing, and key account teams to create and execute effective trade promotions and activations.
  • Manage total MT and GT channel across East Malaysia.
  • Manage channel-specific marketing plans, ensuring alignment with brand strategies and market opportunities.
  • Analyze consumer insights, market trends, and competitor activities to optimize trade marketing initiatives.
  • Plan and oversee merchandising, in-store visibility, and POSM strategies to enhance brand presence.
  • Work closely with distributors and retail partners to ensure execution excellence and trade engagement.
  • Monitor and measure the effectiveness of trade campaigns, providing insights and recommendations for continuous improvement.
  • Drive category management initiatives, optimizing shelf space and product placement strategies.

The Successful Applicant

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in a trade marketing role within the FMCG industry
  • 3-5 years of trade marketing experience in the FMCG industry, preferably in beverages (preference in trade marketers with General Trade exposure).
  • Experienced in analyzing data from Kantar and/or Nielsen for market insights.
  • Strong expertise in channel development, shopper insights, and promotional planning.
  • Proven track record in managing trade activations, merchandising, and POSM execution.
  • Excellent analytical, communication, and stakeholder management skills, with a strong command of English for effective presentations to upper management.
  • Ability to work in a fast-paced, dynamic environment with cross-functional collaboration.

What's on Offer

  • Be part of a globally renowned brand with a strong market presence.
  • Travel opportunities to East Malaysia as part of business operations and market management.
  • Work in a dynamic environment that fosters creativity and strategic growth.
  • Opportunity to drive impactful trade marketing initiatives and shape the brand's success.
Contact
Aria Jalalullail
Quote job ref
JN-032025-6703053
Phone number
+60323024006

Job summary

Function
Sales
Specialisation
Channel Sales
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Petaling Jaya
Contract Type
Permanent
Consultant name
Aria Jalalullail
Consultant contact
+60323024006
Job Reference
JN-032025-6703053

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.