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Digital Marketing Manager (Education Platform)

Kuala Lumpur Permanent Work from Home or Hybrid View Job Description
Join as a Digital Marketing Manager, take part in heading the overall digital marketing strategies to best align with business growth direction. You play a crucial role in attracting new joiners, maintaining current members and re-attracting ex-members for a company with high potential of growth in their niche market.
  • Prominent education platform with global foot steps.
  • Rapid growth and strategically planning for long-term sustainability

About Our Client

Our client is a prominent worldwide education platform offering subscription-based access to video content for classes and workshops. They cater to a global audience, rapid growth during the pandemic, and are strategically planning for long-term sustainability.

Job Description

The role as Digital Marketing Manager is to develop, implement, and manage digital marketing campaigns that promote the company and the education services. Your role will encompass a wide range of digital channels, including SEO, SEM, social media, email marketing, and website management. But not limited to:

  • Develop and execute digital marketing strategies to drive online traffic to the company website and generate quality leads.
  • Oversee SEO strategies to improve organic search rankings and increase visibility on search engines.
  • Utilise analytic tools (Google Analytic, etc.) to monitor and evaluate the performance of digital marketing campaigns and strategies.
  • Collaborate with internal teams (e.g., content creators, designers) to create and optimise content for digital channels.
  • Manage and maintain the company's website, ensuring content is up-to-date and SEO-optimised.
  • Measure and report on the performance of all digital marketing campaigns, assess against goals (ROI and KPIs), and propose solutions for improvement.
  • Analyse and utilise data insights to drive strategy and improve campaign performance.

The Successful Applicant

The successful applicant should come with expertise in digital marketing within service or subscription-based industry, along with passionate in joining start up environment. You should also meet the following criteria:

  • Excel in digital marketing channels and tools, including SEO, SEM, PPC, social media, email marketing, and content marketing.
  • Expertise in website analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Strong analytical skills and data-driven thinking.
  • Excellent communication and interpersonal skills.

What's on Offer

The role offers an entrepreneurial, fun and casual work environment that values creativity, knowledge sharing, and continuous learning. You will have the ownership to lead the digital marketing strategy to head the business. You will love the environment if you are an animal lover!

Contact
Meryl Yiek
Quote job ref
JN-072024-6484445
Phone number
+60323024053

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
Business Services
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Meryl Yiek
Consultant contact
+60323024053
Job Reference
JN-072024-6484445
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.