Branding/Marketing Manager

    Malaysia Permanent

Added 20/08/2021

  • Attractive compensation
  • Pioneer role in up and coming industry

About Our Client

Our client is an up and coming EdTech company providing an online tuition platform.

Job Description

As a branding/marketing manager, your role is to lead the team in crafting, implementing and reviewing branding and marketing strategies across all channels, including digital advertising, on-ground user acquisition, traditional media and partnerships. More specifically, you'll get to:

  • Devise goals/KPIs and reporting routines to monitor team progress and performance
  • Create content ideas and establish strong relationships with KOLs for the purpose of building brand awareness, and ensure brand message is consistent across all marketing channels
  • Plan, track and report monthly, quarterly and annual A&P budgets for the marketing
  • Participate in quarterly and annual planning of company objectives
  • Analyse consumer behaviour and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Monitor and track competition (eg: pricing changes, new products/services, social activity)

The Successful Applicant

The ideal candidate is a highly analytic team player with a strong branding and user-acquisition experience:

  • At least 5 years of work experience in a senior marketing position, having worked in the education industry would be an added advantage
  • Solid experience in strategising and executing successful marketing campaigns
  • Solid knowledge of web analytics and across all social media platforms (eg: Google, Facebook, Instagram)
  • Experience liaising with third party media agencies and traditional media (ie: radio, TV and newspaper)
  • Leadership skills with the ability to set and prioritise goals

What's on Offer

  • Vibrant, fun & growth-oriented company
  • Attractive compensation
  • Pioneer role in up and coming industry
Eunice Hoo
Quote job ref
Phone number
+603 2302 4048

Job summary

Technology & Telecoms
Contract Type
Consultant name
Eunice Hoo
Consultant contact
+603 2302 4048
Job Reference