Branding/Marketing Manager

As a branding/marketing manager, your role is to lead the team in crafting, implementing and reviewing branding and marketing strategies across all channels, including digital advertising, on-ground user acquisition, traditional media and partnerships. More specifically, you'll get to:

• Devise goals/KPIs and reporting routines to monitor team progress and performance
• Create content ideas and establish strong relationships with KOLs for the purpose of building brand awareness, and ensure brand message is consistent across all marketing channels
• Plan, track and report monthly, quarterly and annual A&P budgets for the marketing
  department
• Participate in quarterly and annual planning of company objectives
• Analyse consumer behaviour and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Monitor and track competition (eg: pricing changes, new products/services, social activity)