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Brand Intelligence Manager (FMCG)

Shah Alam Permanent View Job Description
The Brand Intelligence Manager will be a pioneer role to drive and shape the organisation's product extension into a new category covering foodservice and end consumer. It is a strategic role involving category development, analysing market insights and exercising trade, commercial and brand planning.
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About Our Client

Our client is a large organization in the FMCG industry and home to various pantry staple brands. Known for their commitment to innovation and excellence, it aims to deliver quality products and services to its customers while fostering a collaborative and professional work environment.

Job Description

Category Strategy & Development:

  • Lead the development of the new portfolio.
  • Identify and drive innovation in food applications and new product development aligned with advanced market trends.
  • Translate market share data into actionable insights, especially within the HORECA segment.



Market & Channel Insights:

  • Analyze food industry, trends and consumption culture to anticipate upcoming product needs.
  • Monitor and predict channel evolution in Malaysia and identify emerging business opportunities.
  • Leverage global insights to localize innovation and identify volume growth areas.



Trade & Commercial Execution:

  • Conduct trade presentations and support sales teams with product pairing strategies and buyer engagement.
  • Understand and navigate both consumer-facing and backend brand dynamics.



Branding & Marketing:

  • Work with group marketing to propose sub-branding strategies tailored to the Malaysian market.
  • Own the 4Ps and trade marketing execution for the category.
  • Brand custodian for brand development, trade marketing, and HoReCa communications.



The Successful Applicant

A successful Brand Intelligence Manager should have:

  • A degree in Business Administration, Marketing, Economics, or a related field.
  • Strong background in food industry within FMCG.
  • Strong analytical and problem-solving skills with attention to detail.
  • Commercially savvy.
  • Excellent communication and presentation skills.
  • The ability to work collaboratively across departments and with external partners.

What's on Offer

  • Competitive salary.
  • Exciting opportunity to lead company's new investment focus.
  • Opportunity to work in a large organization in the FMCG industry.
  • Engaging and conducive company culture.



If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV

Contact
Sue Anne Yee
Quote job ref
JN-082025-6823406
Phone number
6012 375 0096

Job summary

Function
Marketing
Specialisation
Analysis & Planning
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Shah Alam
Contract Type
Permanent
Consultant name
Sue Anne Yee
Consultant contact
6012 375 0096
Job Reference
JN-082025-6823406

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.