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APAC Sales Manager - B2B Machinery/Equipment

Kuala Lumpur Permanent MYR240,000 - MYR360,000 per year Work from Home or Hybrid View Job Description
A leading international company in the industrial equipment sector is seeking a Regional Sales Manager to accelerate growth across Asia, Australia, and the Pacific. This is a key role with P&L responsibility, focused on new business development, distribution strategy, and client relationship management.
  • Commercial driver for a global brand in industrial solutions
  • Autonomous, high-impact sales role with direct influence on regional expansion

About Our Client

Our client is a well-established European commercial laundry equipment manufacturer, renowned for high-quality solutions used by commercial operators across multiple sectors, including services and infrastructure. With growing momentum in Asia-Pacific, they are expanding their team to drive strategic growth in the region.

Job Description

As Regional Sales Manager, you'll be at the forefront of growing the business across Asia-Pacific-turning strategy into action, and opportunities into revenue. This role is ideal for someone who thrives on being out in the market, building relationships, and driving results.

You will:

  • Lead business development efforts and identify new opportunities in Asia, Australia, and the Pacific
  • Shape and implement the regional sales strategy in alignment with global objectives
  • Take ownership of commercial performance, including sales volume, margins, and forecasting
  • Build and manage distributor and channel partnerships, ensuring strong collaboration and delivery
  • Represent the company at trade shows, exhibitions, and key industry events
  • Oversee project installations and client handovers, ensuring a smooth experience from sale to implementation
  • Collaborate closely with technical and aftersales teams to support customer satisfaction and retention
  • Deliver regular market insights and sales reports to the global leadership team



This is a high-impact role offering autonomy, visibility, and the opportunity to play a key part in regional business expansion.

The Successful Applicant

Key requirements include:

  • Bachelor's degree, preferably in engineering or technical-commercial disciplines
  • At least 5 years in regional B2B sales; experience in industrial equipment or machinery is highly preferred
  • Experience managing distributors and complex sales cycles
  • Fluent in English; other Asian languages are a plus
  • Strong commercial instincts, negotiation skills, and hands-on leadership
  • Willing to travel frequently across the region



What's on Offer

  • Strategic regional sales leadership role
  • Opportunity to shape commercial growth across diverse and high-potential markets
  • Close collaboration with an experienced global team
  • Competitive remuneration and performance incentives
  • Career growth within an internationally respected organization
Contact
Ee Lyn Soo
Quote job ref
JN-062025-6766843
Phone number
6012 375 7232

Job summary

Function
Sales
Specialisation
B2B Sales
What is your area of specialisation?
Industrial / Manufacturing
Location
Kuala Lumpur
Contract Type
Permanent
Consultant name
Ee Lyn Soo
Consultant contact
6012 375 7232
Job Reference
JN-062025-6766843
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.